Ford is taking on Chinese EVs with a $30,000 electric pickup
New Atlas: Technology-Innovation-Outdoor News [Unofficial]
February 9, 2026
Ford's US$5 billion bet to stave off competition from beyond America's borders is steadily taking shape. CEO Jim Farley revealed some stuff in the works on the company's latest product, a midsized electric pickup truck with a $30,000 targeted starting price.
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Category: Automotive, Transport
Tags: Ford, Electric Vehicles, Electric truck, Truck
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