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  "path": "/automotive/ford-electric-pickup-truck-universal-platform/",
  "publishedAt": "2026-02-09T09:11:30.000Z",
  "site": "https://newatlas.com",
  "tags": [
    "Continue Reading",
    "Automotive",
    "Transport",
    "Ford",
    "Electric Vehicles",
    "Electric truck",
    "Truck"
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  "textContent": "Ford's US$5 billion bet to stave off competition from beyond America's borders is steadily taking shape. CEO Jim Farley revealed some stuff in the works on the company's latest product, a midsized electric pickup truck with a $30,000 targeted starting price.\n\nContinue Reading\n\n**Category:** Automotive, Transport\n\n**Tags:** Ford, Electric Vehicles, Electric truck, Truck",
  "title": "Ford is taking on Chinese EVs with a $30,000 electric pickup"
}