With LYTT Electric Coolers, Boston Beer Co. Is Running Out of Bright Ideas

They say imitation is the highest form of flattery. But then again, they hadn’t yet seen Lytt. Lytt? That’s right: Lytt. Spelled like that and everything. Lytt is the latest product launch from Boston Beer Company (BBC), which really isn’t much of one these days. The firm’s Lytt-erature touts this line as “the newest single-serve beverage to light up the growing ready-to-drink space.” In plain terms, it’s a 15 percent alcohol-by-volume, malt-based riot punch made in six stupid-simple flavors, including “Blue Raspberry” and “Strawberry Rita” and packaged in a plastic bottle shaped to look like an upside-down lightbulb. A lightbulb? The article With LYTT Electric Coolers, Boston Beer Co. Is Running Out of Bright Ideas appeared first on VinePair.