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  "path": "/articles/hop-take-boston-beer-co-lytt-release/",
  "publishedAt": "2026-05-15T04:01:26.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "beer industry",
    "Hop Take",
    "nhb",
    "RTD",
    "trade",
    "VP Pro",
    "With LYTT Electric Coolers, Boston Beer Co. Is Running Out of Bright Ideas",
    "VinePair"
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  "textContent": "They say imitation is the highest form of flattery. But then again, they hadn’t yet seen Lytt. Lytt? That’s right: Lytt. Spelled like that and everything. Lytt is the latest product launch from Boston Beer Company (BBC), which really isn’t much of one these days. The firm’s Lytt-erature touts this line as “the newest single-serve beverage to light up the growing ready-to-drink space.” In plain terms, it’s a 15 percent alcohol-by-volume, malt-based riot punch made in six stupid-simple flavors, including “Blue Raspberry” and “Strawberry Rita” and packaged in a plastic bottle shaped to look like an upside-down lightbulb. A lightbulb?\n\nThe article With LYTT Electric Coolers, Boston Beer Co. Is Running Out of Bright Ideas appeared first on VinePair.",
  "title": "With LYTT Electric Coolers, Boston Beer Co. Is Running Out of Bright Ideas"
}