7 Things You Should Know About Voodoo Ranger, New Belgium’s Wildly Successful IPA Brand

If you’ve ever perused the beer aisles at a grocery, convenience, or liquor store, you’ve probably noticed a skeletal character with gold teeth, a park ranger or aviator hat, and a keen sense of style. His name is Voodoo Ranger, and he’s the face of the eponymous brand that makes some of the country’s most popular IPAs. Founded and produced by New Belgium Brewing Company at its Fort Collins, Colo., headquarters, Voodoo Ranger is a relative newcomer to the craft beer scene, but its distinctive brand identity has already carved out a significant niche within the saturated segment. The article 7 Things You Should Know About Voodoo Ranger, New Belgium’s Wildly Successful IPA Brand appeared first on VinePair.