7 Things You Should Know About St. Agrestis, the Brand Behind the Rapidly Growing Phony Negroni

It’s the same old trope: A trendy start-up in Brooklyn capitalizes on an of-the-moment fad with hopes of making it big before unceremoniously falling flat. But that’s not the story of St. Agrestis. While the early days of St. Agrestis largely fall in line with that familiar narrative — it was founded in Brooklyn in an appeal to the growing popularity of aperitivo culture before pivoting to target the more prevalent sober-curious movement — the brand has endured. St. Agrestis was started in 2014 in the Brooklyn neighborhood of Gowanus by New York City-based sommeliers Nicholas Finger and Fairlie McCollough. The article 7 Things You Should Know About St. Agrestis, the Brand Behind the Rapidly Growing Phony Negroni appeared first on VinePair.