The VinePair Podcast: The Evolving Nature of Wine Marketing and Sales

Avid Napa Cab consumers are likely to know Orin Swift for its labels alone. One is a discolored picture of a man pointing a gun at the consumer. Another features an unnerving photo of broken, worn-down mannequins. However, the marketing expertise of Orin Swift goes well beyond the label design. That’s largely due to the boots-to-the-ground advertising efforts of founder Dave Phinney. Dave believes the reason his wines are so successful is his aggressiveness in working his markets — both primary and secondary — and his detailed knowledge of them. The article The VinePair Podcast: The Evolving Nature of Wine Marketing and Sales appeared first on VinePair.