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  "path": "/articles/vp-podcast-wine-marketing-sales-evolution/",
  "publishedAt": "2026-05-13T10:30:06.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "cabernet sauvignon",
    "napa cab",
    "nhb",
    "The VinePair Podcast",
    "VinePair Podcast",
    "The VinePair Podcast: The Evolving Nature of Wine Marketing and Sales",
    "VinePair"
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  "textContent": "Avid Napa Cab consumers are likely to know Orin Swift for its labels alone. One is a discolored picture of a man pointing a gun at the consumer. Another features an unnerving photo of broken, worn-down mannequins. However, the marketing expertise of Orin Swift goes well beyond the label design. That’s largely due to the boots-to-the-ground advertising efforts of founder Dave Phinney. Dave believes the reason his wines are so successful is his aggressiveness in working his markets — both primary and secondary — and his detailed knowledge of them.\n\nThe article The VinePair Podcast: The Evolving Nature of Wine Marketing and Sales appeared first on VinePair.",
  "title": "The VinePair Podcast: The Evolving Nature of Wine Marketing and Sales"
}