Molson Coors Needed a Slam-Dunk RTD Play. Instead, It Went for the Lay-Up

From the outside looking in, Big Beer can appear like a lager-spewing monolith. This seemed especially true during the heady days of the craft-brewing industry’s second boom, during which scrappy beardos and reformed Boston Consulting Group executives alike smeared “corporate beer” as a bland, homogenized scourge upon the American drinking public. But while the Big Three’s flagships — Bud Light, Miller Lite, and Coors Light — all taste the same, the companies that made each were never all that similar, historically speaking. The article Molson Coors Needed a Slam-Dunk RTD Play. Instead, It Went for the Lay-Up appeared first on VinePair.