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  "path": "/articles/molson-coors-rtd-mess-up/",
  "publishedAt": "2026-04-03T04:01:47.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "beer industry",
    "Hop Take",
    "Molson Coors",
    "RTD",
    "RTDs",
    "Molson Coors Needed a Slam-Dunk RTD Play. Instead, It Went for the Lay-Up",
    "VinePair"
  ],
  "textContent": "From the outside looking in, Big Beer can appear like a lager-spewing monolith. This seemed especially true during the heady days of the craft-brewing industry’s second boom, during which scrappy beardos and reformed Boston Consulting Group executives alike smeared “corporate beer” as a bland, homogenized scourge upon the American drinking public. But while the Big Three’s flagships — Bud Light, Miller Lite, and Coors Light — all taste the same, the companies that made each were never all that similar, historically speaking.\n\nThe article Molson Coors Needed a Slam-Dunk RTD Play. Instead, It Went for the Lay-Up appeared first on VinePair.",
  "title": "Molson Coors Needed a Slam-Dunk RTD Play. Instead, It Went for the Lay-Up"
}