Does Video-Game Marketing Really Work? [Mailbag]

Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more. One More Thing: Kirk: Mixtape Maddy: Knotwords Jason: Planet Money LINKS: Kirk’s essay about Mixtape, and the YouTube video version https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/ Garbage Day’s most recent article on modern marketing firms, social astroturfing, Geese, and that whole mess Marketing The Roottrees Are Dead

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