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  "path": "/episodes/triple-click/does-video-game-marketing-really-work-mailbag/",
  "publishedAt": "2026-05-21T07:00:56.000Z",
  "site": "https://maximumfun.org",
  "tags": [
    "essay about Mixtape",
    "YouTube video version",
    "https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/",
    "most recent article",
    "The Roottrees Are Dead",
    "https://maximumfun.org/jointripleclick",
    "Join Maximum Fun",
    "Buy TC Merch",
    "THE TRIPLE CLICK DISCORD",
    "Ethics Policy",
    "Instagram",
    "YouTube",
    "TikTok",
    "Twitch",
    "@tripleclickpod"
  ],
  "textContent": "Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more. **One More Thing:** **Kirk:** Mixtape **Maddy:** Knotwords **Jason:** Planet Money **LINKS:** Kirk’s essay about Mixtape, and the YouTube video version https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/ Garbage Day’s most recent article on modern marketing firms, social astroturfing, Geese, and that whole mess Marketing The Roottrees Are Dead\n\nHelp support this show and unlock bonus content! Become a member at https://maximumfun.org/jointripleclick **🚀 SUPPORT TRIPLE CLICK:** Join Maximum Fun | Buy TC Merch 💬 JOIN THE TRIPLE CLICK DISCORD 🎮 Triple Click Ethics Policy **📱 SOCIALS | @tripleclickpod** Instagram | YouTube | TikTok | Twitch",
  "title": "Does Video-Game Marketing Really Work? [Mailbag]"
}