How On and Loewe are shaping the future of footwear
Dazed & Confused Magazine | Fashion, Art, Music, Film, Ideas | …
May 14, 2026
In the past 16 years since it was founded, On has slowly but surely transitioned from a Swiss running and sportswear brand to a globally renowned fashion and lifestyle heavyweight. Today, you’ll spot the logo in every corner of the world, favoured by athletes, but also by creatives and fashion insiders.
Proving itself as a brand that stretches far beyond the running track, for its latest move, On has unveiled the newest member of its trainer family: the LightSprayhellip;
read more raquo;
nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;
View Gallery (9 images)nbsp;
Discussion in the ATmosphere