Alaïa Taps Hailey Bieber for “Archetypes” Fall 2026 Campaign

Hailey Bieber leads Alaïa “Archetypes,” the Fall 2026 campaign photographed by Tyrone Lebon at Grace Mews, his London gallery. Creative director Pieter Mulier shaped the campaign around a reduced visual language, placing Bieber, the clothes, and the architecture of the space in direct conversation. AD CAMPAIGNS Alaïa uses “Archetypes,” as its name for pre-collections, a […] The post Alaïa Taps Hailey Bieber for “Archetypes” Fall 2026 Campaign appeared first on DSCENE.