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  "path": "/2026/05/alaia-hailey-bieber-fall-2026.html",
  "publishedAt": "2026-05-08T09:54:41.000Z",
  "site": "https://www.designscene.net",
  "tags": [
    "Ad Campaigns",
    "Alaia",
    "Fall Winter 2026.27 Womenswear",
    "Hailey Bieber",
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    "celebs",
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    "Alaïa Taps Hailey Bieber for “Archetypes” Fall 2026 Campaign",
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  "textContent": "Hailey Bieber leads Alaïa “Archetypes,” the Fall 2026 campaign photographed by Tyrone Lebon at Grace Mews, his London gallery. Creative director Pieter Mulier shaped the campaign around a reduced visual language, placing Bieber, the clothes, and the architecture of the space in direct conversation. AD CAMPAIGNS Alaïa uses “Archetypes,” as its name for pre-collections, a […]\n\nThe post Alaïa Taps Hailey Bieber for “Archetypes” Fall 2026 Campaign appeared first on DSCENE.",
  "title": "Alaïa Taps Hailey Bieber for “Archetypes” Fall 2026 Campaign"
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