HYBE, SME, JYPE, YGE unite for music festival aimed at surpassing Coachella, but actually sounds sorta like a reskinned KCON
Asian Junkie – Asian pop. Without discretion. [Unofficial]
April 16, 2026
South Korea’s Big 4 entertainment companies — HYBE, SM Entertainment, JYP Entertainment, YG Entertainment — have announced that they’re joining hands with the goal of creating a global music festival. The quartet have reportedly submitted a merger notice to the Fair Trade Commission to establish the venture. The joint venture is expected to be established …
Discussion in the ATmosphere