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  "path": "/2026/04/16/hybe-sme-jype-yge-unite-for-music-festival-aimed-at-surpassing-coachella-but-actually-sounds-sorta-like-a-reskinned-kcon/?utm_source=rss&utm_medium=rss&utm_campaign=hybe-sme-jype-yge-unite-for-music-festival-aimed-at-surpassing-coachella-but-actually-sounds-sorta-like-a-reskinned-kcon",
  "publishedAt": "2026-04-16T14:09:19.000Z",
  "site": "https://www.asianjunkie.com",
  "tags": [
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  "textContent": "South Korea’s Big 4 entertainment companies — HYBE, SM Entertainment, JYP Entertainment, YG Entertainment — have announced that they’re joining hands with the goal of creating a global music festival. The quartet have reportedly submitted a merger notice to the Fair Trade Commission to establish the venture. The joint venture is expected to be established …",
  "title": "HYBE, SME, JYPE, YGE unite for music festival aimed at surpassing Coachella, but actually sounds sorta like a reskinned KCON"
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