What Is The Masters Candy Bar? What To Know About The New Crave-Worthy $2.25 Concession

As far as we’re concerned, the breakout star of the 2026 Masters Tournament isn't a championship-winning golf player—it’s a candy bar. The Masters Candy Bar is a brand-new addition to the tournament’s vast concessions menu, and it’s already going viral amongst attendees. Said to be a hybrid between a 100 Grand and a Riesen bar, the exclusive treat offers a luxury snacking experience for just $2.25.

Here’s everything to know about the new Masters Candy Bar and why chocolate lovers are saying you just can’t miss it.

For years, The Masters Tournament typically stuck to classic concessions, but this year marks the debut of an artisan-style chocolate bar that’s quickly becoming a must-have. The Masters Candy Bar was created in partnership with Bitzel’s Chocolate, a Georgia-based chocolatier. It features a decadent, yet familiar flavor profile.

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A post shared by Lindsey Eaton (@itslindseyeaton)

According to Lindsey Eaton, who posted her taste test of the bar on Instagram, it boasts a blend of both dark and milk chocolate with layers of gooey caramel, rice crisps, and hazelnut crunch. This lineup gives each bite a Ferrero Rocher-esque finish. One Masters-goer on Reddit noted the bar is “like a Reisen and a 100 Grand had a baby.”

The bar’s indulgent taste isn’t the only thing that’s keeping fans hooked. In an era where traditional sports concessions can run you $20 for a single meal, no food item on**** The Masters menu will run you more than $3. In fact, the Masters Candy Bar is just $2.25, and even alcoholic drinks don’t surpass the $6 mark. At that price point, it’s not hard to see why fans are stocking up to take home as edible souvenirs.

If you’re lucky enough to be on the grounds of Augusta National this week, one thing is clear: grab your $1.50 pimento sandwich and your $2 iced tea, but make sure you don’t miss the new Masters Candy Bar.

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