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  "path": "/masters-candy-bar/",
  "publishedAt": "2026-04-09T17:00:01.000Z",
  "site": "https://www.brit.co",
  "tags": [
    "Food news",
    "Candy",
    "Chocolate",
    "Sports",
    "Trending food",
    "Food",
    "snacking",
    "Bitzel’s Chocolate",
    "View this post on Instagram",
    "A post shared by Lindsey Eaton (@itslindseyeaton)",
    "Lindsey Eaton",
    "Reddit",
    "The Masters menu",
    "our newsletter"
  ],
  "textContent": "\n\nAs far as we’re concerned, the breakout star of the 2026 Masters Tournament isn't a championship-winning golf player—it’s a **candy** bar. The Masters Candy Bar is a brand-new addition to the tournament’s vast concessions menu, and it’s already going viral amongst attendees. Said to be a hybrid between a 100 Grand and a Riesen bar, the exclusive treat offers a luxury **snacking** experience for __just $2.25.__\n\n* * *\n\n## Here’s everything to know about the new Masters Candy Bar and why chocolate lovers are saying you just can’t miss it.\n\n____\n\n###\n\n\n\n\nFor years, The Masters Tournament typically stuck to classic concessions, but this year marks the debut of an artisan-style chocolate bar that’s quickly becoming a must-have. The Masters Candy Bar was created in partnership with Bitzel’s Chocolate, a Georgia-based chocolatier. It features a decadent, yet familiar flavor profile.\n\n###\n\n\n\n\n>        View this post on Instagram            \n>\n> A post shared by Lindsey Eaton (@itslindseyeaton)\n\nAccording to Lindsey Eaton, who posted her taste test of the bar on Instagram, it boasts a blend of both dark and milk chocolate with layers of gooey caramel, rice crisps, and hazelnut crunch. This lineup gives each bite a Ferrero Rocher-esque finish. One Masters-goer on Reddit noted the bar is “like a Reisen and a 100 Grand had a baby.”\n\n###\n\n\n\n\nThe bar’s indulgent taste isn’t the only thing that’s keeping fans hooked. In an era where traditional sports concessions can run you $20 for a single meal, no food item on**** The Masters menu will run you more than $3. In fact, the Masters Candy Bar is just $2.25, and even alcoholic drinks don’t surpass the $6 mark. At that price point, it’s not hard to see why fans are stocking up to take home as edible souvenirs.\n\n###\n\n\n\n\nIf you’re lucky enough to be on the grounds of Augusta National this week, one thing is clear: grab your $1.50 pimento sandwich and your $2 iced tea, but make sure you __don’t miss__ the new Masters Candy Bar.\n\n**Subscribe to our newsletter for more food news and can't-miss treats!**",
  "title": "What Is The Masters Candy Bar? What To Know About The New Crave-Worthy $2.25 Concession"
}