Jay B Haircare Launches in Selfridges Birmingham

After an incredible launch of his luxury haircare range, Jay B Haircare is taking it to the next level. Going back to his roots, the line is now exclusively available within Selfridges, Birmingham. Jay Bimringham, also known as Jay B, is an editorial hairdresser, session stylist and digital creator recognized for his standout red-carpet work and impressive celebrity clientele, including Rochelle Humes, Eva Longoria and Amelia Dimoldenberg to name a few. With a collective instagram following of over 125,000, he is a highly sought-after influence within the global hair world. Prior to the exclusive partnership, Jay perfected the products behind the scenes for over three years, selecting the bespoke scent and hand-picking all the key ingredients, to bring to life a line of products that truly represented himself as a hairdresser. Jay envisioned products that provided vital hydration alongside whilst allowing hair to remain luxurious at every stage. The range, consisting of 4 key products, is also suitable for all hair types and textures too. Hydrating Shampoo: sulphate free and rich in avocado and argon oils. Avocado is rich in antioxidants, essential fatty acids, biotin and vitamin A and E which help seal and smooth the cuticle and prevent breakage. …