Outcry over World Championships promo video: ‘big dreams deserve better than AI’

Concerns for the industry if artificial intelligence (AI) is used to promote it have been raised in response to promotion for the 2026 World Championships. Aachen shared the AI-generated video 100 days before the event (11–23 August). It was captioned “Big dreams deserve a big stage”, and showed a horse supposedly dreaming of performing at […]