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  "path": "/news/aachen-ai-video-outcry-924125",
  "publishedAt": "2026-05-15T15:22:11.000Z",
  "site": "https://www.horseandhound.co.uk",
  "tags": [
    "News",
    "2026 World Championships",
    "Aachen CHIO",
    "For horse owners",
    "For horse sport fans",
    "Top stories"
  ],
  "textContent": "Concerns for the industry if artificial intelligence (AI) is used to promote it have been raised in response to promotion for the 2026 World Championships. Aachen shared the AI-generated video 100 days before the event (11–23 August). It was captioned “Big dreams deserve a big stage”, and showed a horse supposedly dreaming of performing at […]",
  "title": "Outcry over World Championships promo video: ‘big dreams deserve better than AI’"
}