Demna’s Gucci Cruise Was Hardcore, Euphoric, Unmistakably Gucci

For his second Gucci show – second show, fourth collection, first stab at the touring big-top circus of Cruise, which has evolved from simply showing a selling collection into a multi-sensory, immersive brand exercise for the labels that indulge in such power play – Demna went big. Bigger. Maybe biggest. He shut down Times Square, one of the busiest thoroughfares on the planet, trudged by a quarter of a million people on a quiet day. Instead, he had just 63 models walkhellip;

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