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  "path": "/fashion-beauty/17184/gucci-cruise-2027-review-new-york-demna-guccicore?utm_source=Link&utm_medium=Link&utm_campaign=RSSFeed&utm_term=demna-s-gucci-cruise-was-hardcore-euphoric-unmistakably-gucci",
  "publishedAt": "2026-05-18T12:40:00.000Z",
  "site": "https://www.anothermag.com",
  "tags": [
    "read more raquo;",
    "View Gallery (62 images)"
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  "textContent": "For his second **Gucci** show – second show, fourth collection, first stab at the touring big-top circus of Cruise, which has evolved from simply showing a selling collection into a multi-sensory, immersive brand exercise for the labels that indulge in such power play – Demna went big. Bigger. Maybe biggest. He shut down Times Square, one of the busiest thoroughfares on the planet, trudged by a quarter of a million people on a quiet day. Instead, he had just 63 models walkhellip;\n\nread more raquo;\n\nnbsp;nbsp;nbsp;nbsp;nbsp;nbsp;\nView Gallery (62 images)nbsp;\n\n",
  "title": "Demna’s Gucci Cruise Was Hardcore, Euphoric, Unmistakably Gucci",
  "updatedAt": "2026-05-18T12:40:00.000Z"
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