According to Luminate data, a new segment of hip-hop listeners who do not generally listen to kpop are now listening to bts through ARIRANG. Not to mention, a high % of bts listeners are in fact, the general public.

x.com/i/status/2071729568235593741 x.com/i/status/2071613157919936876 The whole "bts dont have the general public" discourse is so silly, considering theyre the ones reaching the most people who dont even listen to kpop originally. It is just that their …