Sony Alpha digital cameras [Unofficial]

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Sony Alpha digital cameras news and rumors. Everything you need to know about the E-mount system 🌉 bridged from 🌐 https://sonyalpharumors.com/: https://fed.brid.gy/web/sonyalpharumors.com

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Longform Stories

Christopher Frost Tokina 35-70mm f/2.8 (Vintage) lens review on the Sony A7rIII

21h ago·1 min read·56 words

Lot’s of new Fathers Day Deals at BHphoto

1d ago·1 min read·36 words

Many influencers and youtubers spotted testing new gear: Is it the next new APS-C E-mount camera?

1d ago·1 min read·93 words

New Samyang 60-180mm f/2.8 FE lens already listed at Aliexpress

2d ago·1 min read·61 words

New Sony 100-400mm GM is now shipping out in the USA!

2d ago·1 min read·83 words

New Samyang/Schneider FE lens is coming on June 25: Is it the new 28-135mm f/2.8 or 60-180mm f/2.8?

2d ago·1 min read·97 words

Viltrox will announce a new pancake lens on June 16

3d ago·1 min read·53 words

This E-mount film camera seems to be a dead project

3d ago·1 min read·70 words

PMR-TV answered 28 Questions about the new 100-400mm GM

3d ago·1 min read·61 words

Viltrox AF 90mm F2.2 EVO Hands-on Review + Aiarty Image & Video Cleanup Workflow

4d ago·1 min read·89 words

PetaPixel review of the new Thypoch Voyager AF 24-50mm f/2.8 FE lens

4d ago·1 min read·67 words

WILD RUMOR: Sony might launch the medium format system within 2-3 years

5d ago·1 min read·84 words

Sony registered a fixed lens compact camera in Indonesia: Is it the new RX100VIII?

5d ago·1 min read·89 words

Sony’s Grand Seiko: The RX1R III

5d ago·1 min read·42 words

Full specs of the upcoming Viltrox 75mm and 90mm APS-C lenses

6d ago·1 min read·83 words

20 years of Sony Alpha cameras

Jun 6·1 min read·73 words

First images of the new Sony 65mm medium format sensor!

Jun 5·1 min read·81 words

New Sony A7rVI reviews from Manny Ortiz, David Zhou, Lensvid, Fabian Fopp

Jun 5·1 min read·85 words

Sony A7rVI finally in Stock and shipping!

Jun 4·1 min read·75 words

Sony A7rVI Dynamic Range measured by Bill Claff: a 1-stop improvement at low ISO compared to the previous Sony A7rV.

Jun 4·1 min read·101 words

Sony just announced the development of a new 65mm medium format sensor for the Venice 2

Jun 4·1 min read·93 words

Tomorrow is the BIG day: Sony A7rVI is shipping out in the USA!

Jun 3·1 min read·87 words

Next Sony camera to be announced uses the Sony NPFZ100 and not the new NP-SA100 battery!

Jun 3·1 min read·93 words

Viltrox is about to release new products: the AF 75mm F1.8 and AF 90mm F2.2 E-mount lenses

Jun 2·1 min read·95 words

Brightin Star AF 12mm f/2.8 (full-frame) lens review from Christopher Frost

Jun 2·1 min read·39 words

Matt Johnson: Sony FX3 II Predictions That Will Actually Come True

Jun 1·1 min read·83 words

A Love Letter to the Most Hated Camera on the Internet (Sony RX1R III)

Jun 1·1 min read·70 words

New Sony A7rVI youtube reviews roundup

May 31·1 min read·73 words

Sidney Diongzon: This is Sony’s Next Move…

May 29·1 min read·75 words

More 100-400mm GM lens reviews

May 29·1 min read·71 words

Rumors about a new Sony camera with dual processor and global shutter: FX3II?

May 28·1 min read·87 words

New image of the upcoming Viltrox 26mm f/2.8 compact FE lens

May 28·1 min read·50 words

First reviews of the unique Kase 150mm Reflex E-mount lens

May 27·1 min read·81 words

Sigma will soon announce a “funny” Full Frame E/L lens…

May 27·1 min read·81 words

More Sony A7rVI youtube reviews

May 27·1 min read·71 words

Two more Sony cameras and new lenses will be announced within the next 2-3 months!

May 26·1 min read·91 words

7Artisans is about to release three new wide angle AF E-mount lenses

May 26·1 min read·75 words

Sony Tidbits…

May 26·1 min read·65 words

Ending soon: Memorial Day Savings at BH, Amazon, Adorama

May 25·1 min read·75 words

Sony A7rVI vs Sony A7V: Which one is best for you?

May 25·1 min read·83 words

New Japans Best Seller list: Sony A7cII still selling hot

May 25·1 min read·81 words

Sony Tidbits…

May 25·1 min read·65 words

Thypoch Voyager 24-50mm f/2.8 FE review by Philip Reeve: “I surely didn’t see this coming”

May 24·1 min read·91 words

Just announced: New Brightin Star 12mm f/2.8 FE autofocus lens

May 23·1 min read·37 words

SONY is working on a new display technology for its Alpha cameras after 2026’Q3 ?

May 22·1 min read·91 words

Sony Xperia 1 VIII announced

May 22·1 min read·49 words

Sony Tidbits…

May 22·1 min read·65 words

New Memorial Day Savings at BH, Amazon, Adorama

May 21·1 min read·73 words

Curiosity: New Sigma patents for the 180mm f/1.4 and 100mm f/1.25

May 21·1 min read·78 words

Just announced: New Laowa 4.5-10mm f/2.8 CF Zoom Fisheye

May 21·1 min read·48 words

Sony Tidbits…

May 21·1 min read·65 words

Sony A7v and 50-150 GM win the Camera Grand Prix 2026 Grand Prize

May 20·1 min read·87 words

Sigma 85mm f/1.2 demo unit displayed at the Beijing show

May 20·1 min read·46 words

Sony Tidbits…

May 20·1 min read·65 words

Clean Up High-ISO Noise and Heavy Crops Naturally with Aiarty Image Enhancer (49% Off)

May 20·1 min read·89 words

Big savings on Nextorage cards!

May 19·1 min read·71 words

New Sony a7R VI videos from BH

May 19·1 min read·75 words

Yongnuo announced two new f/1.4 FF primes and says f/1.2 fast lenses are coming later this year!

May 19·1 min read·79 words

Coming soon: New Brightin Star 12mm f/2.8 FE lens

May 19·1 min read·54 words

Sony A7rVI Tops the B&H Best Seller Chart

May 18·1 min read·77 words

ILCE-7M5 System Software (Firmware) Update Ver. 2.00

May 18·1 min read·75 words

Sony and TSMC announced plans to create next-generation image sensors!

May 18·1 min read·81 words

More 100-400mm GM lens reviews

May 18·1 min read·71 words

Images of two new TTartisan AF E-mount primes

May 18·1 min read·77 words

New Ttartisan 23mm f/3.5 pancake is coming soon

May 17·1 min read·61 words

Sony Indonesia posted this new “teaser” for an Alpha event in late June

May 17·1 min read·87 words

All images of the upcoming new Viltrox lenses!

May 16·1 min read·59 words

Here are the new SG-image lenses displayed at the Beijing Photo show!

May 16·1 min read·85 words

CineD tested the Sony A7rVI: Highest DR ever tested (with a caveat) and promising prospects for the A7sIV :)

May 15·1 min read·99 words

Just announced: new Thypoch Voyager 24-50mm f/2.8 FE lens!

May 15·1 min read·79 words

More Sony A7rVI youtube reviews

May 15·1 min read·71 words

First images of three new Laowa lenses including their first autofocus zoom!

May 15·1 min read·86 words

Is the Sony A7rVI a Sony A1II killer? Nope…but most people will now buy the A7rVI instead of the A1II

May 14·1 min read·20 words

Sony Alpha 7R VI shipping out End of May in Europe with discounts on bundles!

May 14·1 min read·15 words

Better late than never: the Sony A7rVI is now available for preorder at Amazon US too.

May 14·1 min read·16 words

Sony A7rVI officially announced…preorders now open!

May 13·1 min read·6 words

Press text: Sony Electronics Accelerates High-Resolution Photography with the Alpha 7R VI

May 13·1 min read·12 words

Press text: Sony Electronics Unveils the FE 100-400mm F4.5 GM OSS G Master™

May 13·1 min read·13 words

Now live: Sony A7rVI announcement!

May 13·1 min read·5 words

Is the 16-28mm f/2.0 going to be announced too?

May 13·1 min read·9 words

New leaked image of the Sony A7rVII side shows it has dual USB-C

May 13·1 min read·13 words

POLL: Will you buy the new Sony A7rVI ?

May 12·1 min read·9 words

First info about the new Sony A7rVI battery: +15% capacity and more expensive

May 12·1 min read·13 words

New leaked Sony A7rVI images!

May 12·1 min read·5 words

Today only at BH: Save big on Macbook Pro and Pelican cases

May 11·1 min read·12 words

Exclusive: First leaked image of the Sony A7rVI

May 11·1 min read·8 words

Just announced: New Brightin Star 7.5mm f/2.8 VI Fisheye Lens

May 11·1 min read·10 words

Today only at BH: Save $215 on the 1Tb and 2Tb Lexar SL500 Portable SSD with Magnetic Set

May 10·1 min read·18 words

Curiosity: Sony will also announce a new Xperia phone on May 13

May 10·1 min read·12 words

Viltrox 35mm F1.4 Pro and Tilt-Shift Lens are on the way!

May 9·1 min read·11 words

Laowa has officially announced three new products will be displayed next week including a 24-50mm f/2.8 FE lens

May 9·1 min read·18 words

50% off on Topaz Labs!

May 8·1 min read·5 words

Sony A7rVI also bests the Sony A1II EVF

May 8·1 min read·8 words

Sony A7rVI preorders already available at Fotoerhardt

May 8·1 min read·7 words

Sony launches the official Sony A7rVI teaser!!!

May 7·1 min read·7 words

The impossible 65mm Sigma f/1.0 and faster lenses!

May 7·1 min read·8 words

Confirmed: Viltrox will soon announce the new 35mm f/1.4 FE lens

May 7·1 min read·11 words

Big Lexar card deals at BHphoto and Amazon

May 6·1 min read·8 words

Sony claims it is committed to APS-C, and that demand has increased

May 6·1 min read·12 words

Sony A7V review by Christopher Frost: “a dream to use”

May 6·1 min read·10 words

Today only: Save big on Lexar cards and Tokina 23mm E-mount lens

May 5·1 min read·12 words

Additional Sony 100-400mm f/4.5 GM lens info

May 5·1 min read·7 words

Fieldmade launched new Stealth Kits for Sony cameras

May 5·1 min read·8 words

BHphoto launched the Mothers Day Specials

May 4·1 min read·6 words

Stunning: Sony A7rVI is the first generation of new ALPHA cameras: New body, new menu, new battery!!!

May 4·1 min read·17 words

New images of the upcoming Viltrox 26mm f/2.8 compact FE lens

May 4·1 min read·11 words

Curiosity: Rodenstock TV-Heligon 50mm f/0.75 on the Sony NEX-5

May 3·1 min read·9 words

BHdealzone: Save big on Smallrig batteries for Sony and Lexar disk

May 2·1 min read·11 words

After 15 years and 82 lenses Sony still has to make those 5

May 1·1 min read·13 words

Big news: Sony A7rVI is a Sony A1II killer with 67MP fully stacked sensor and 5000 Euro/Dollars!

Apr 30·1 min read·17 words

Stay tuned…hot rumor day is coming ;)

Apr 30·1 min read·7 words

Allegedly Sony managers at the NAB show told some visitors to wait for the Sony FX3II

Apr 29·1 min read·16 words

Some people really believe Sony announced this 14-800mm GM lens :)

Apr 29·1 min read·11 words

Sony A7V still among hotseller at BHphoto

Apr 28·1 min read·7 words

Sony A7rVI and 100-400mm GM lens to be announced on May 13?

Apr 28·1 min read·12 words

Join our SonyAlphaRumors Whatsapp group to not miss any upcoming hot rumors about the Sony A7rVI

Apr 28·1 min read·16 words

Thypoch Voyager AF 24–50mm f/2,8 available for preorder in Europe

Apr 28·1 min read·10 words

Here is the first leaked image of the new Sony 100-400mm f/4.5 GM lens!

Apr 27·1 min read·14 words

Marques Brownlee states smartphones will never be as good as high end cameras

Apr 27·1 min read·13 words

Curious catch from Arthur R: They’re Cloning Sony Cameras Now?

Apr 26·1 min read·10 words

Two new Sony cameras registered in China! Probably the new FX3II and a new RX100 camera?

Apr 25·1 min read·16 words

New TTartisan NEO 50mm 1.8 and 85mm 1.8 lenses

Apr 25·1 min read·9 words

First images of the new Viltrox 26mm f/2.8 FE pancake lens!

Apr 24·1 min read·11 words

First images of the new SG-Image 18mm APS-C pancake lens

Apr 24·1 min read·10 words

New info about the 100-400mm f/4.5 GM: internal zoom and higher price!

Apr 23·1 min read·12 words

Sony A7V still the hotseller in Japan!

Apr 23·1 min read·7 words

Just launched on Kickstarter: ProWrapp Impact+ | Gear Wrapper with max shock resistance

Apr 23·1 min read·13 words

The big Nextorage deals are ending soon

Apr 22·1 min read·7 words

Typoch will launch five more E-mount AF lenses this year including a 24-70mm zoom!

Apr 22·1 min read·14 words

Nik Collection 9 announced

Apr 22·1 min read·4 words

New SmallRig cooling system for Sony cameras

Apr 22·1 min read·7 words

Super hot deal: Save $500 on the superb Sigma 300-600mm f/4.0 FE lens!

Apr 21·1 min read·13 words

First images of the new 7Artisans 135mm f/1.8 FE lens

Apr 21·1 min read·10 words

Just announced: New Brightin Star 12mm f/2.8 Full Frame AF E-mount lens

Apr 21·1 min read·12 words

First exclusive info about the new Sony 100-400mm f/4.5 GM lens!!!

Apr 20·1 min read·11 words

Announced: New Viltrox 35mm, 55mm f/1.8 EVO Lenses

Apr 20·1 min read·8 words

Kinefinity Vista Full Frame Cine camera with E-mount AF adapter

Apr 20·1 min read·10 words

Thypoch 24-50mm f2.8 AF Voyager Lens hands-on by Matti Haapoja

Apr 19·1 min read·10 words

New Viltrox 35mm and 55mm f/1.8 images

Apr 18·1 min read·7 words

Robin Wong: Sony R1, What An Amazing Innovation From 20 years Ago!

Apr 18·1 min read·12 words

Totally wild Rumors about a new Sony “super thin” APS-C E-mount camera

Apr 17·1 min read·12 words

New Sony A7V reviews and a give away

Apr 17·1 min read·8 words

Just to be clear: This is not the REAL image of the Sigma 65mm f/1.0

Apr 17·1 min read·15 words

Sony USA launched new rebates on cameras and lenses

Apr 16·1 min read·9 words

Holy Moly!!! Sigma will announce a new 65mm Full Frame lens in September that’s FASTER than f/1.2

Apr 16·1 min read·17 words

First images of the new Viltrox AF 35mm f/1.2 LAB FE with NO LCD screen

Apr 16·1 min read·15 words

New firmware update for the Sony A7C, A7M3 and A7RM4a

Apr 16·1 min read·10 words

30 Day Sale | Topaz Studio 🎉

Apr 15·1 min read·7 words

New Typoch 24-50mm f/2.8 info

Apr 15·1 min read·5 words

List of coolest lenses for each system according to PetaPixel TV

Apr 15·1 min read·11 words

Wild rumors about a new Sony 200mm GM lens…

Apr 14·1 min read·9 words

New Viltrox Full Frame Autofocus lens will be announced on April 20

Apr 14·1 min read·12 words

Today only: Save on Benro Travel Tripod and Think Tank Traveler bag at BHphoto

Apr 13·1 min read·14 words

Manny Ortiz reviews the first generation Sony A7rV….and it’s not a coincidence :)

Apr 13·1 min read·13 words

TTartisan is teasing the launch of two new full-frame autofocus lenses!

Apr 13·1 min read·11 words

New TTArtisan 17mm f1.8 Air and 7.5mm F2 APS-C lenses

Apr 13·1 min read·10 words

PetaPixel claims the Sony Fx100 and Hasselblad Lunar were among the worse designed cameras they have ever tested

Apr 12·1 min read·18 words

Zeiss Otus 35mm f/1.4 review by PetaPixel

Apr 11·1 min read·7 words

Confirmed: Sony A7rVI announcement in May and 100-400mm f/4.0 GM coming too!

Apr 10·1 min read·12 words

Fstoppers review of the RX1rRII

Apr 10·1 min read·5 words

Cosina might be developing three new f/1.4 FE lenses

Apr 9·1 min read·9 words

Snappiness: Sony’s Passport Camera is Absolutely Wild

Apr 9·1 min read·7 words

Today I did it: I created the highest resolution direct color positive photo ever made

Apr 8·1 min read·15 words

Tamron Will Make New Primes, but Only if They Are Unique and Innovative

Apr 8·1 min read·13 words

Christopher Frost and Manny Ortiz agree the best 35mm prime on the market is the new Sigma

Apr 8·1 min read·17 words

Big news from Tokina: They’re releasing a lens unlike anything seen before.

Apr 7·1 min read·12 words

After Typoch and Venus Optics two more chinese Brands will announce new FE zoom lenses!

Apr 6·1 min read·15 words

Mitakon Zhongyi 200mm f/4 1x Macro Lens review

Apr 6·1 min read·8 words

Sony Tidbits…

Apr 6·1 min read·2 words

Jake Sloan tested the Sony A7V In Alaska

Apr 5·1 min read·8 words

Curiosity: Sony gear still working in Tibet at -14°C and an altitude of 4624 meters!

Apr 4·1 min read·15 words

Sony Tidbits…

Apr 4·1 min read·2 words

Still no FX3II rumors….

Apr 3·1 min read·4 words

Just announced: New Brightin Star 11mm f/2.8 lens

Apr 3·1 min read·8 words

Revive Old Photos & Videos with VideoProc: Upscale, Enhance, Restore

Apr 3·1 min read·10 words

Super deal: $600 off on the Sony 400-800mm G lens!

Apr 2·1 min read·10 words

Exclusive: New 67 Megapixel Sony A7rVI is coming in May!!!

Apr 2·1 min read·10 words

You can finally preorder the new SG Image 35mm f/2.2 E-mount lens!

Apr 2·1 min read·12 words

Today big Sony rumors coming!

Apr 2·1 min read·5 words

Sony announced the new Alpha 7M camera!

Apr 1·1 min read·7 words

Just announced: New SIRUI 0mm F0.95 Full-Frame Autofocus Anamorphic Lens

Apr 1·1 min read·10 words

Today is World Backup day and you save big at BHphoto!

Mar 31·1 min read·11 words

Sony set to announce a new 67 megapixel Full Frame sensor with 10k video!

Mar 31·1 min read·14 words

New Sony A7V reviews

Mar 31·1 min read·4 words

Sony Tidbits…

Mar 31·1 min read·2 words

Ending tonight: Amazon Spring Deals and BHphoto Drives & Storage Specials!

Mar 30·1 min read·11 words

First leaked image of the new Laowa wide angle Full Frame E-mount zoom lens!

Mar 30·1 min read·14 words

Typoch 24-50mm f/2.8 Autofocus FE lens will be announced today!

Mar 30·1 min read·10 words

Sony suspends new orders on their cards

Mar 30·1 min read·7 words

Sony Tidbits…

Mar 30·1 min read·2 words

15% off on TTartisan lenses

Mar 29·1 min read·5 words

LOL…This solves the battery anxiety issue :)

Mar 28·1 min read·7 words

Christopher Frost claims the Sigma 50mm f/1.2 FE is better than Sony’s 50mm GM lenses

Mar 28·1 min read·15 words

BHphoto launches Drives & Storage Specials for the World Backup Day

Mar 27·1 min read·11 words

New Viltrox AF 35mm and 55mm f/1.8 II EVO FE lens listed at Fotokoch

Mar 27·1 min read·14 words

Press text: Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Updates to Monitor & Control and Catalyst Tools

Mar 27·1 min read·19 words

Amazon launched the massive Spring deals!

Mar 26·1 min read·6 words

Sony interview with DPreview: ZV series does not replace the RX100 series

Mar 26·1 min read·12 words

Just announced: new Samyang AF 35mm F1.8 P FE

Mar 26·1 min read·9 words

Confirmed: New MAJOR E-mount Full Frame camera release in May!

Mar 25·1 min read·10 words

World’s first review of the new Voigtländer 40mm f/2.0 FE lens at Fred Miranda

Mar 25·1 min read·14 words

Is the Sony ZV-E1 being phased out?

Mar 24·1 min read·7 words

Curiosity: First 17% price drop on the Sony RX1rIII in Switzerland

Mar 24·1 min read·11 words

Amazon Bestsellers: 5 out of top 10 cameras are Sonys

Mar 23·1 min read·10 words

New Sigma patent discloses the designs for the 28mm f/1.2 and 24mm f/1.2 lenses.

Mar 23·1 min read·14 words

Sony Semiconductor Solutions to Release 4K Image Sensor for Security Cameras

Mar 23·1 min read·11 words

Sony Tidbits…

Mar 23·1 min read·2 words

First Look by Matt Granger: SIGMA’s Unreleased 85mm F1.2 ART

Mar 22·1 min read·10 words

Limited time deal: 10% off on the PeakDesogn Roller PRO

Mar 21·1 min read·10 words

First images of the new Typoch 24-50mm f/2.8 FE autofocus lens!

Mar 21·1 min read·11 words

Sony Tidbits…

Mar 21·1 min read·2 words

Aiarty Image Enhancer Improves Face Restoration and Denoising for Old and High-ISO Images (Update)

Mar 21·1 min read·14 words

Sirui spring deals: Up to 70% off!

Mar 20·1 min read·7 words

Some wild rumors about new Sony 400mm and 600mm Fresnel lenses?

Mar 20·1 min read·11 words

Sony FX6 gets massive 6.0 firmware update

Mar 20·1 min read·7 words

Sony Tidbits…

Mar 20·1 min read·2 words

Today only: $430 off on the Sigma 28mm f/1.4 at BH

Mar 19·1 min read·11 words

As usual…Vietnamese stores lists fake 16-28mm f/2.0 GM lens product page

Mar 19·1 min read·11 words

Lightroom 15.2.1 supports all three A7M5 RAW file varieties

Mar 19·1 min read·9 words

Sony Tidbits…

Mar 19·1 min read·2 words

LLano announced the new 4 in 1 card reader

Mar 18·1 min read·9 words

Just announced: New Viltrox Vintage Z2 Flash for Sony cameras

Mar 18·1 min read·10 words

Another new Chinese brands is ready to launch it’s first Autofocus E-mount lens!

Mar 18·1 min read·13 words

Mark Wiemels tested the new Laowa 180mm f/4.5 1.5x Ultra-Macro APO FE Lens

Mar 18·1 min read·13 words

Sony Tidbits…

Mar 18·1 min read·2 words

$250 off on the Rokinon AF 135mm f/1.8 FE lens

Mar 17·1 min read·10 words

First WILD Sony A6900 rumored specs: 33MP sensor and 30fps

Mar 17·1 min read·10 words

February best seller list from Kitamura: Sony a7C II again on top

Mar 17·1 min read·12 words

Sony Tidbits…

Mar 17·1 min read·2 words

New NEO N2 & N1L camera bags on Kickstarter

Mar 16·1 min read·9 words

Sony’s partially stacked sensor use new COW-BI technology

Mar 16·1 min read·8 words

Today only: Big savings on Sony gear at Amazon Europe

Mar 16·1 min read·10 words

Laurie Wired analysis of the “old” Sony A7III sensor

Mar 16·1 min read·9 words

Sony Tidbits…

Mar 16·1 min read·2 words

The Most Underrated Vintage Lenses? Minolta AF on Sony

Mar 15·1 min read·9 words

Mapcamera: Sony A7V still best selling camera

Mar 14·1 min read·7 words

Sony interview: Still cannot tell anything about a possible new Sony A7sIV

Mar 13·1 min read·12 words

Live Hangout discussion about the new popular Peak Design camera bags

Mar 13·1 min read·11 words

Camera Authenticity Solution now supports video

Mar 13·1 min read·6 words

Chinese manufacturer will soon announce the first Full Frame E-mount zoom autofocus lens!

Mar 12·1 min read·13 words

Paul Nicklen & Cristina Mittermeier Pack LIGHT for Africa! What Made the Cut?

Mar 12·1 min read·13 words

Sony Tidbits…

Mar 12·1 min read·2 words

Sony FX2 firmware update coming with new features to increase sales?

Mar 11·1 min read·11 words

Just announced: New Venus Optics Laowa 17mm f/4 Zero-D Tilt Shift Lens

Mar 11·1 min read·12 words

Sony Tidbits…

Mar 11·1 min read·2 words

What Zach Mayfield wants to see on the future Sony FX30II

Mar 10·1 min read·11 words

Sony has released firmware updates for the FE 200-600mm F5.6-6.3 G OSS , FE 400mm F2.8 GM OSS , and FE 600mm F4 GM OSS

Mar 10·1 min read·25 words

Tamron 35-100mm FE lens review by Chelsea Northrup

Mar 10·1 min read·8 words

Sony Tidbits…

Mar 10·1 min read·2 words

New Spring sale: Up to 45% off on Ugreen products

Mar 9·1 min read·10 words

Many Ortiz: I sold my A7SIII for the A7V- 3 months later

Mar 9·1 min read·12 words

Tamron patented a new 75mm f/1.4 optical design

Mar 9·1 min read·8 words

BCNranking Report: Sony ZV-E10 series dominates the Best-Selling Cameras list

Mar 9·1 min read·10 words

Sony Tidbits…

Mar 9·1 min read·2 words

The Memory Squeeze: How AI Is Reshaping the Storage Landscape in 2026 and Beyond

Mar 8·1 min read·14 words

Chris Niccolls: Sigma’s New 35mm f/1.4 DG II Art Is an INSTANT CLASSIC!

Mar 8·1 min read·13 words

Sony A7 V review by Philip Bloom: Way better than I expected!

Mar 7·1 min read·12 words

Sony Tidbits…

Mar 7·1 min read·2 words

BHphoto launched the new WPPI specials

Mar 6·1 min read·6 words

Sony A7cR Successor Wishlist by Edward Noble

Mar 6·1 min read·7 words

Samyang “silently” announced this new AF 35mm f/1.8 P FE lens

Mar 6·1 min read·11 words

Sony Tidbits…

Mar 6·1 min read·2 words

PeakDesign launches four new camera bags and raises over $1 million in just one day.

Mar 5·1 min read·15 words

Samyang 20-50mm f/2.0 FE is coming in 2028 only and 28-135mm FE is coming this year!

Mar 5·1 min read·16 words

New images of the new second generation Meike AF 85mm F1.4 II FE lens

Mar 5·1 min read·14 words

New images of the Kase 150mm f/5.6 RF E-mount AF lens

Mar 5·1 min read·11 words

The Sony A7V sensor will be exclusive to Sony until 2027

Mar 4·1 min read·11 words

Images of the new Viltrox 35mm and 55mm f/1.8 EVO lenses

Mar 4·1 min read·11 words

Image of the “naked” Sony 600 mm GM lens

Mar 4·1 min read·9 words

Sigma CP+ Interview at Phototrend: New 85mm f/1.2 lens has proprietary design

Mar 3·1 min read·12 words

First images of the Voigtlander SEPTON 40mm F2 FE lens

Mar 3·1 min read·10 words

Sony Tidbits…

Mar 3·1 min read·2 words

Big Sony savings: $900 off on the Sony A7rV $300 off on the FX30 and A7III

Mar 2·1 min read·16 words

Sony a7 V Lab Test by CineD shows a new more pleasant noise processing.

Mar 2·1 min read·14 words

Somebody is asking 385,00 € for this alleged Sony prototype leak…but it’s actually just the Sony A9III

Mar 2·1 min read·17 words

First image of a new TTartisan 24mm f/3.8 pancake FE lens

Mar 2·1 min read·11 words

Sony Tidbits…

Mar 2·1 min read·2 words

Tilta Unveils Nucleus Autofocus Adapter Plus New Sony Camera Cages

Mar 1·1 min read·10 words

Creators’ App ver.3.3 has been released.

Mar 1·1 min read·6 words

Tokina teaser a lens “like no other”

Feb 28·1 min read·7 words

Disassembled Sony A7V at CP+

Feb 27·1 min read·5 words

First images of the new Samyang/Schneider 60-180mm f/2.8 FE

Feb 27·1 min read·9 words

First images of the new Kase 150mm f/5.6 FE lens

Feb 27·1 min read·10 words

7Artisans 135mm f/1.8 FE lens will go on sale in late 2026 for $800

Feb 27·1 min read·14 words

New 7Artisans AF 40mm f/2.5 FE preorders open at BH

Feb 26·1 min read·10 words

They Cut Open a Sony RX1R III at CP+ show!

Feb 26·1 min read·10 words

First images of the new Samyang 20-50mm f/2.0 and other mockups!

Feb 26·1 min read·11 words

Sigma 85mm F1.2 DG | Art Lens Development Announcement

Feb 26·1 min read·9 words

First image of the new Viltrox 35mm f/1.8 APO lens

Feb 25·1 min read·10 words

Brightin Star announced the new 50mm F2 TRI-SIGHT E-mount Lens

Feb 25·1 min read·10 words

First image samples shot with the 7Artisans 135mm f/1.8 lens

Feb 25·1 min read·10 words

Sigma also announced the new 28-105mm T3 FE Cine lens

Feb 25·1 min read·10 words

Still no confirmation Sony will announce the three lenses this week

Feb 24·1 min read·11 words

Officially announced: New Zeiss Otus 35mm f/1.4 lens

Feb 24·1 min read·8 words

Just announced: New Sigma 35mm f1.4 DG II and 15mm f/1.4 DC E-mount lenses

Feb 24·1 min read·14 words

New Voigtlander SEPTON 40mm f/2 FE lens now available for preorder at BH

Feb 23·1 min read·13 words

First leaked images of the new Samyang 20-50mm f/2.0 and 200mm f/1.8 and 300mm f/4.0 FE autofocus lens!

Feb 23·1 min read·18 words

RAMageddon 2026: How the AI Boom is Starving the Camera Markets

Feb 23·1 min read·11 words

New up to 500 Euro off on Sony cameras and lenses

Feb 23·1 min read·11 words

New leaked images and specs of the Sigma 35mm f/1.4 II and 15mm f/1.4 lenses

Feb 23·1 min read·15 words

LEAKED: Sigma 35mm F1.4 DG II ART and Sigma 15mm f/1.4 DC DN Contemporary

Feb 22·1 min read·14 words

Which Mid-Range Sensor RULES Them All?!

Feb 22·1 min read·6 words

Up to 74% off on Luminar!

Feb 21·1 min read·6 words

January 2026 New and Used Digital Camera Popularity Ranking by Mapcamera

Feb 21·1 min read·11 words

$500 off on the Sony A7V ending on Feb 23

Feb 20·1 min read·10 words

Is Sigma going to announce a sort of mirrorless version of the epic 50-100mm f/1.8 lens?

Feb 20·1 min read·16 words

First image of the new 7Artisans 135mm f/1.8 AF E-mount lens!

Feb 20·1 min read·11 words

B&H Sale: Massive Savings on Memory Cards & Accessories + Up to 60% Off for Students

Feb 19·1 min read·16 words

Next week we are getting new Sony, Zeiss, Samyang, Sigma lenses!

Feb 19·1 min read·11 words

Just announced: New Tamron 35-100mm f/2.8 Di III VXD FE lens!

Feb 19·1 min read·11 words

Wandrd announced the new PRVKE Zip and PRVKE Pocket Bags

Feb 18·1 min read·10 words

Samyang will also display two 300mm FE primes at the CP+ show

Feb 18·1 min read·12 words

Sony Firmware Updates for BURANO, FX6, VENICE 2, FR7 and a7S III Explained

Feb 18·1 min read·13 words

$240 off on the Rokinon 135mm f/1.8 FE lens

Feb 17·1 min read·9 words

First rumored specs of a new Sony 16 megapixel (partially?) stacked sensor…for the new Sony FX3II and A7sIV?

Feb 17·1 min read·18 words

Matt Granger was impressed by the performance of the Sony 50-150 mm f/2.0 GM lens.

Feb 17·1 min read·15 words

Sony’s Falling Behind – a7S IV & FX3ii NEED These 3 Upgrades

Feb 16·1 min read·12 words

Sony A7III most used Sony camera on Flickr

Feb 16·1 min read·8 words

Probably fake FX3II specs making it’s rounds on the web

Feb 15·1 min read·10 words

One more Tamron 35-100mm f/2.8 FE image and press text

Feb 15·1 min read·10 words

Full leaked image of the new Tamron 35-100mm f/2.8 FE lens

Feb 14·1 min read·11 words

New photography Travel Sling Bag launched on Kickstarter

Feb 13·1 min read·8 words

First image of the new updated Songraw 50mm and 85mm f/1.2 lenses

Feb 13·1 min read·12 words

Just announced: New Voigtländer SEPTON 40mm f/2.0 FE lens

Feb 13·1 min read·9 words

Red and Silver SG-image 25mm f/1.8 AF APS-C lens now available for preorder on Amazon

Feb 13·1 min read·15 words

Last day of the BHphoto MegaDealZone action!

Feb 12·1 min read·7 words

Full List of Sony Products used at the NFL’s Super Bowl LX in San Francisco

Feb 12·1 min read·15 words

Tamron is set to announce a new 35-100mm f/2.8 FE lens on February 19

Feb 12·1 min read·14 words

New firmware update 1.01 for the Sony A7V

Feb 12·1 min read·8 words

BHphoto launched massive storage deals!

Feb 11·1 min read·5 words

At the CP+ show Samyang will show a very early prototype of a 20-50mm f/2.0 FE lens!

Feb 11·1 min read·17 words

First image of the new Meike AF 85mm F1.4 II FE lens

Feb 11·1 min read·12 words

BHphoto launched a massive 3 day MegaDealZone action!

Feb 10·1 min read·8 words

New Sigma 35mm f/1.4II FE and 15mm f/1.4 E will be announced on February 26

Feb 10·1 min read·15 words

Announced and available for preorder: New 7Artisans lightweight f/1.8 APS-C E lenses

Feb 10·1 min read·12 words

At Amazon Germany: 200 Euro off on the Sony 24mm f/1.4 GM

Feb 10·1 min read·12 words

Confirmed: New Sony high end camera is coming soon!

Feb 9·1 min read·9 words

Tamron promises to launch 10 new lenses this year

Feb 9·1 min read·9 words

Sony α7 V vaults back to No.1 in Yodobashi’s camera chart: what the latest top 10 signals

Feb 8·1 min read·17 words

Leaked images of the new Meike Air lens series

Feb 7·1 min read·9 words

New up to 40% off on Ugreen products

Feb 6·1 min read·8 words

Smallrig announced a new battery for extreme cold usage for Sony cameras

Feb 6·1 min read·12 words

Now official: Sigma CEO it will present new products on February 26

Feb 6·1 min read·12 words

Sony Q3 financial report: Steady sales and promising Sony A7V orders

Feb 6·1 min read·11 words

The first set of (probably incorrect) specifications for the Sony A7rVI is making the rounds on the web.

Feb 5·1 min read·18 words

SG-image 35mm f/2.2 AF FE lens launched in China and already sold out!

Feb 5·1 min read·13 words

Maximize Your Sony Footage & Photo Quality for Superior Content Creation with VideoProc Converter AI

Feb 5·1 min read·15 words