Roel

The Atmosphere Is Already Here

Bluesky is not the destination, it's just one door into something much larger. The open social web is being built right now, and Europe is claiming its seat at the table.

ESG and Marketing: What does it really mean?

ESG has moved from niche boardroom jargon to a full-blown marketing battleground. But between the buzz and the backlash lies a genuinely important question: what does responsible ESG communication act…

European Search Engines You Probably Don’t Use (But Should Know)

Hello and why I'm here

A digital marketeer with a print background, a European mindset, and a habit of showing up early to the next thing.

‘Simplification’ or a Power Shift? Google’s Quiet Privacy Change in Analytics

A few weeks ago, Google sent an email to everyone with a linked Google Analytics and Google Ads account. The message sounded reassuring: “we are simplifying controls and streamlining the consent proce…

The Dutch Government Just Made a Procurement Decision That Every Digital Marketer Should Notice

On the surface, the Rijksoverheid’s new cloud agreement looks like an IT story. It isn’t. It’s about strategic sourcing, geopolitical risk — and why your analytics tool is a political choice.

Seven Dutch Cloud Companies Unite to Challenge Big Tech

Seven Dutch IT companies — including Centric, KPN, and Intermax — announced the Open Cloud Alliance: a federated approach to European cloud sovereignty that could change how governments and enterprise…

Seven Dutch Cloud Companies Unite to Challenge Big Tech

Publishing Without the Platform: What Leaflet.pub Does Differently Than Substack

Leaflet.pub builds on the AT Protocol to give you something Substack never will: content you actually own. Here's what that means for European marketers.

Digital sovereignty

How I, as a digital marketer, consciously choose European data