B. Prendergast

The Atmosphere needs a front door

The Atmosphere needs a distinct brand identify, better tools for builders, a new UX for users, and a small empowered group willing to build it all.

The value is in the difficulty

On building software, vibe coding, and what happens to market prices when the barriers fall

Slow down to speed up

Building a simple design system and website with Figma MCP and ClaudeCode

The only universal skill is being able to roll with the changes.

Starting a design publication about AI, and figuring out how to keep this human in the loop

Interaction Costs: The High Price of Low Usability

How Balsamiq's recent redesign broke rapid wire-framing.

I work, I think?

How AI may quietly dismantle the feedback loop that turns inexperienced people into competent ones, and why my work matters to me.

to repeat is to recollect

Dub sound has occurred

Stop asking users what they want — and start watching what they do.

People's opinions about themselves and the things they use rarely match real behaviour.

A beginner's workflow for Lexicons development in AT protocol web apps

An experimental approach to designing and implementing Lexicons with TypeScript + Next.js

I just can't shake this feeling...

Why is all of this free? What's the plan here? Cui Bono?

Why I started building Lanyards

What is it? Why should researchers care about it?

I made 2 extensions for Semble: Add new Cards in Google Chrome, then recall them with Raycast

Using your AT proto stuff in your other web stuff: A guide for ATstronauts who want to just do stuff...

It's easy peasy, don't be scared!

KGX3 can predict paradigm shifts long before the 'Impact Factor' and citations catch up.

A Day for Celebration at The Thomas Kuhn Foundation.

Announcing "AT Scholarly Lexicons": A blueprint for decentralised scholarly communication using the AT Protocol

AT Protocol is a game-changer for scholarly communication and academic publishing.

How to make research more open, continuous, and collaborative, while preserving ownership, credit, and integrity.

A call for collaborators to experiment with AT Protocol for open research.

Putting out a public call to explore how researchers can publish, share, and collaborate transparently while retaining ownership for their work.

The biggest ROI from design systems comes from engineering efficiencies, not design consistencies.

Design systems will fail when we build them for designers.

The point is to understand

Machines can’t make sense of the world for us. Generating content that looks like knowledge isn't the same as producing it. We lose everything by confusing the two.

Fidelity scales inline with certainty

Fidelity in design isn’t about how finished something looks — it’s about knowing when something is ready to be finished.

The AI recruitment ouroboros

AI has broken the simple act of getting a job.

Feast on the Feed of Feeds 🍢

Yo DAWG I heard you like feeds about feeds

How I make my feeds, easy peasy

The what, why and how of Bluesky feed goodness

The worst designer I've ever worked with was also the most productive

When companies mistake volume for value, and incentivise outputs over outcomes.

Bring squiggle birds to your workshops

A simple silly and powerful drawing exercise that unlocks creative thinking instantly in workshops about complex things

The product designer's paradox

How UX design’s quest for more influence led to its quiet subordination

Business leaders don’t care about design (and that’s a good thing)

Or why your boss was probably right not to support your design ideas.

Incentives Eat Strategy for Breakfast

How short-term sales culture destroys product strategy—and what founders can do to stop it.

Equity Compensation: A Lottery Ticket with Terrible Odds

Exits are low probability events and don't offer real value to workers.

The best predictor of your SaaS failing is visualising your future too soon

Why high-fidelity mockups create cognitive lock-in that prevents real growth

Ghost kitchens in academia: How AI wrapper products threaten research integrity

Behind the glossy branding and false authority, wrappers hide the same flawed systems — eroding trust, distorting methods, and putting academic knowledge at risk.

The AI Bubble: Efficiency Theatre at Scale

Investors embraced AI not for its genius, but for its promise to cut people, cut costs, and boost portfolios.

AI in Peer Review: Heuristics for Academic Publishers

A draft evaluation framework to assess risks, trade-offs, and practices in scholarly communication.