Revenue Operations Alliance

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Growing, supporting, and shaping the Revenue Operations space. Everything you need in one place. 🌉 bridged from https://www.revenueoperationsalliance.com/ on the fediverse by https://fed.brid.gy/

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Longform Stories

Your insights are dying in dashboards

The data's all there. The answers never are. Here's the fix.

Jun 5·5 min read·848 words

Why your ICP is the biggest flaw in your revenue model

Our live session with Goodfit breaks down why filter-based ICPs are fundamentally broken, what a modern market definition actually looks like, and how leading revenue teams are replacing outdated prox…

Jun 5·2 min read·359 words

How to make AI work as hard for revenue as it does for engineering

Are your revenue teams seeing the same 10x productivity gains from AI as your engineering teams?

May 15·10 min read·1888 words

Why hiring more AEs is the wrong way to meet your revenue goals

Join Von and former HubSpot CRO on June 30 as they break down what actually drives revenue when AI changes everything about how reps sell.

May 14·3 min read·589 words

Lead stage vs lead status: What’s the difference?

Learn the difference between lead stage and lead status, how they apply in B2B and B2C, and how to implement both in Salesforce and HubSpot.

May 4·1 min read·33 words

Why CROs are struggling to close deals in 2026

CROs face falling win rates and slower deals. Learn the data, trends, and actions needed to improve sales efficiency and close more deals.

May 1·1 min read·32 words

35 CROs share what's really driving AI ROI

New data from 35 CROs on the bottlenecks, AI applications, and operational shifts defining revenue leadership in 2026.

May 1·1 min read·26 words

13 must-read books for revenue operations leaders

Dive into our reading list of must-read titles for revenue leaders. From RevOps guides to Navy SEALs leadership advice, you'll gain a new perspective.

Apr 30·1 min read·31 words

Why your AI investment is making your revenue team less productive

Adding AI to individual tools is not the same as building AI that works. Here is the maturity model revenue leaders need to move from point solutions to compounding productivity.

Apr 24·1 min read·41 words

Why RevOps needs to stop counting hours and start architecting outcomes

It's a revolutionary force, but remember that oil lanterns coexisted with electricity for decades. Adoption isn't a flip of a switch.

Apr 23·1 min read·32 words

How RevOps enables GTM engineering & product partnership

Veteran RevOps leader shares how GTM engineers transform revenue teams through automation, integrations, and smarter data-driven strategy.

Apr 20·1 min read·25 words

Within 0.002%: A RevOps blueprint for forecast accuracy

One RevOps leader hit 0.002% forecast accuracy. Here's the exact process, from data hygiene to methodology, that made it possible.

Apr 17·1 min read·28 words

How to spend your first 90 days in a senior RevOps role

Your first 90 days, your first month, is building relationships, building trust, not coming in with the answers, not coming in to fix anything.

Apr 14·1 min read·36 words

How RevOps drives smarter, faster decisions

RevOps leader explains why dashboards are obsolete, how to build data products, and how to harness AI by architecting signals, structure, and judgment.

Apr 14·1 min read·29 words

Revenue leadership in an AI-first world

In this candid, free live session, People AI and Aidoc will be direct about what's actually changed in the CRO role.

Apr 13·3 min read·526 words

The 7x revenue multiplier hiding in your sales process

12,000 sales calls reveal the real driver of wins: prep. Learn why most AI fails and how top reps achieve 7x better deal progression.

Apr 3·1 min read·33 words

Your download is ready

Get your in‑depth guide to Revenue Operations Festival London.

Mar 23·1 min read·13 words

Why most customer research fails to change strategy

According to ESOMAR, the global insights and market research industry now exceeds $140 billion in annual revenue.

Mar 23·1 min read·25 words

How I built a 95% success rate with AI agents in revenue operations

From fax machines to AI agents: how revenue teams use agent-first RevOps to boost SDR efficiency, personalize outreach, and scale customer insights.

Mar 20·1 min read·35 words

Product listening: How to turn raw feedback into real product influence

An A to Z product listening guide that walks you through the essential steps from initial effort to the final presentation of insights.

Mar 19·1 min read·34 words

A revenue leader's framework for handoffs that don't break

Join our complimentary live session with Monday.com to learn how to turn complex launches into smooth, predictable successes.

Mar 18·3 min read·441 words

Why segmentation is the secret to the rule of 50 SaaS success

Here's how proper customer segmentation can transform your sales productivity in ways most RevOps teams haven't fully realized yet.

Mar 16·1 min read·31 words

The ACE framework: Transforming cross-functional chaos into revenue results

RevOps often lacks authority but owns the results. Learn how the ACE framework helps align teams, fix broken processes, and drive real revenue impact.

Mar 11·1 min read·33 words

Revenue Operations Landscape & Salary Report 2025

Discover the latest revenue operations statistics in our reveal-all report. From team size to budget, all the info you need to plan for 2026

Mar 11·1 min read·31 words

Why expansion now drives 50% of new ARR

Growth is slowing, CAC is rising, and expansion now drives half of new ARR. Here’s what it means for RevOps.

Mar 6·1 min read·28 words

The AI-accelerated go-to-market playbook

A GTM playbook built around a 120-day game clock – from pre-game intelligence through launch and beyond.

Feb 23·1 min read·21 words

Turning customer insights into revenue

Turn revenue protection into expansion with the 4 Ps: people movement, intent, partnerships, and product usage, built for scalable growth.

Feb 20·1 min read·25 words

How to price a product: Your complete guide

This guide breaks down exactly how to calculate your product selling price step by step, with formulas, examples, and more.

Feb 18·1 min read·28 words

Stop building AI pilots that go nowhere

Your sales team wants AI tools. Leadership wants AI ROI. But your pilots keep stalling because the data foundation isn't there.

Feb 10·1 min read·28 words

Why change management fails (and how to fix it)

Why RevOps change efforts fail, and how to fix them, using real Salesforce adoption lessons, psychology, and practical tactics that actually drive change.

Feb 6·1 min read·32 words

Stop guessing your forecast: Build a scalable revenue data framework in 45 minutes

Messy data slows down revenue teams, breaks forecasting, and creates downstream chaos, but it doesn’t have to.

Jan 6·1 min read·30 words

Owning the GTM truth

As we head into 2026, the pressure on Marketing has never been higher, and RevOps feels it too.

Jan 2·1 min read·22 words

Clay or Common Room?

Two of the most talked-about tools in GTM. Two very different paths to building pipeline.

Dec 12·1 min read·19 words

Revenue Operations Landscape & Salary Report 2026

Discover the latest revenue operations statistics in our reveal-all report. From team size to budget, all the info you need to plan for 2026

Oct 15·1 min read·31 words