BLAG Magazine: Adventures in Sign Painting

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Adventures in sign painting craft, community and culture with BLAG (Better Letters Magazine), the only print and online publication dedicated to the trade. 🌉 bridged from ⁂ https://bl.ag/, follow @ap.brid.gy to interact

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Longform Stories

Brushstrokes on Wheels: The Story of Horsecart Painter Numan Balıca

Murat Ertürk shares the life and legacy of Turkish painter and decorative artist Numan Balıca.

May 28·3 min read·454 words

BLAG Videos, Now on PeerTube

The new home for BLAG videos is PeerTube, part of the ‘Fediverse’ network of open social media.

May 21·2 min read·385 words

Field Notes from BLAG: May 2026

The New York vernacular, brush care, DIY directionals, Barcelona painters, and more from the field.

May 14·1 min read·21 words

Scrollway to Heaven: A Rewarding Return for Mark Oatis

Some sumptuous hand-carved scrollwork returns to its original designer after two decades’ service.

May 7·1 min read·22 words

What I Do With (Sign Painters’) Stickers

Over 400 stickers from the official BLAG sticker album, and lots more vinyl than we’re used to here!

Apr 23·1 min read·25 words

William Gilpin: Signwriter of Ulverston

Tony Lewery describes one man’s contribution to the character of a Cumbrian town.

Apr 16·1 min read·18 words

Amsterdam Lettering and Typography Through the Ages

A remarkable digital archive highlights 150 years of lettering and typography in the Dutch capital.

Apr 2·1 min read·22 words

Like Father, Like Daughter: Continuing Jerry Gomez’s Legacy

Paige Gomez on piecing together her late father’s legacy — and following in his footsteps.

Mar 26·1 min read·23 words

Brendan Mooney: ‘Memories of a Signwriter’

Charming short biopic about retired Irish signwriter Brendan Mooney from Birr, County Offaly.

Mar 12·1 min read·19 words

Lettres Décoratives and the History of French Sign Painting

Inside Letterform Archive’s new book and a video presentation from its author, Morgane Côme.

Mar 5·1 min read·23 words

“The Town is Our Portfolio”: No Plan on Main Street

Jesse and Dianne Kirsch work with sign painters to bring their hyperlocal branding projects to life.

Feb 26·1 min read·26 words

Signs of the Times: The Letterheads in 1981

Republishing the first ever article about the Letterheads from Signs of the Times in February 1981.

Feb 19·1 min read·24 words

From A to Z: Rachel Joy’s Playful Alphabetic Explorations

Memories, games, artists, and experimentation have inspired Rachel Joy’s deeply personal alphabet.

Feb 12·1 min read·21 words

What’s Inside Issue 08 of BLAG (Better Letters Magazine)?

Between the covers of the worldwide adventures in sign painting from Issue 08 of BLAG.

Jan 22·7 min read·1277 words

A Sneak Peek Inside the American Sign Museum Book

Celebrating 25 years of the American Sign Museum through the lens of its most important exhibits.

Oct 9·1 min read·25 words

Watch Cheryl McLean's Blackboard Art Seminar from LH50

Blackboard art tips, tricks, and techniques shared in a pre-recorded session for Letterheads 50.

Aug 28·3 min read·449 words

Indian Sign Painting: A Typeface Designer’s Take on the Craft

Through her India Street Lettering project, Pooja Saxena re-examines the craft and its clichés.

Jul 17·1 min read·24 words

Watch the Recordings from BLAG Meet Inside Issue 06

Five hours of talks, interviews, studio visits, and demonstrations from contributors to BLAG 06.

Jul 10·3 min read·590 words

A Final Resting Place for Letters at the Buchstabenmuseum

As the Berlin museum celebrates its 20th anniversary, the Letterforms remain the stars of the show.

Jun 26·1 min read·25 words