Applied Comms AI

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Practical AI insights for forward-thinking comms leaders. 🌉 bridged from https://www.appliedcomms.ai/ on the fediverse by https://fed.brid.gy/

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Longform Stories

One Year of Applied / Comms With AI: What We Learned, What Changed, Where We Are Now

A little over a year ago, I began the Applied / Comms With AI newsletter began with a simple promise: to experiment, fail, learn, and share everything along the way. Twelve months, two dozen-plus exp…

5d ago·10 min read·1957 words

Comms With AI: How I Built an Award-Winning AI Communications Tool in 3 Months (and What I Got Wrong)

Three months ago I documented building Comms With AI with Claude Code. On 18 June it won Gold at the inaugural AI Comms Awards, and I was named AI Communications Leader of the Year.

Jun 22·12 min read·2342 words

The Pilot Trap: Comms With AI in the Transform Phase

Most AI initiatives in communications do not fail because the tools fail. They fade because nobody owned the change. This final article in the series is about the difference between a clever pilot and…

Jun 16·16 min read·3186 words

The Lag Problem: Comms With AI in the Monitor Phase

Most monitoring tells comms teams what happened after the moment to act has passed. The Monitor phase asks a sharper question: how quickly can your team detect, interpret and respond to what is happen…

Jun 10·15 min read·2817 words

The Honesty Gap: Ben Verinder on AI, PR and Trust

Ben Verinder has researched AI in public relations for eight years. In this Applied Comms AI Leader Interview, he explains why the policy gap everyone talks about sits on top of a deeper one: an hones…

Jun 2·13 min read·2440 words

The Cost of a Miss: Comms With AI in the Govern Phase

Every efficiency gain in the Create phase lands as a workload increase in Govern. More content, produced faster, still has to be checked, approved, and stood behind. This article is about the phase wh…

May 27·15 min read·2943 words

The Volume Problem: Comms With AI in the Create Phase

Most AI adoption in communications starts with content creation. The real test is not whether agents can produce more, faster. It is whether agent-assisted work still meets the standard senior communi…

May 5·1 min read·45 words

The Work Before the Work: Comms With AI in the Strategise Phase

Most AI conversations in communications start with the draft. That framing misses where quality is actually set – in the research, positioning, stakeholder mapping, and message architecture that happe…

Apr 27·1 min read·47 words

AI Agent-Driven Communications: A Practical Framework for Transforming How Comms Teams Actually Work

Most teams use AI tactically. A tool here, a prompt there. The real shift is at the workflow level – and it needs a framework. This article introduces the Comms With AI Operating System: five phases t…

Apr 13·1 min read·57 words

The SEO-PR Strategist Who Saw AI Search Coming – And Built a Business to Help Teams Catch Up

Rik Turner spent 15 years helping brands win at search. Then Google AI Overviews changed the rules. In this Applied Comms AI interview, he explains why PR teams are now central to how brands are repre…

Mar 30·1 min read·66 words

I Needed a 'Comms With AI' Resource That Didn't Exist. So I Built One Using Claude Code

I needed a Comms with AI template library that didn't exist, so I built one. Here's the workflow – and where each AI tool hit its limits.

Mar 18·1 min read·44 words

The living fact layer and the death of the PDF: NOAN CEO Neal Mann on why most AI-powered communications is built on sand

NOAN CEO Neal Mann explains the idea of a living fact layer, why hallucinations are structural rather than accidental, and what communications leaders need to rethink before AI can deliver real value.

Mar 9·1 min read·55 words

How to Build an AI Target Reader – Let An ICP Agent Find the Problems Before Your Audience Does

Build an ICP “target reader” as an AI agent to stress-test headlines, CTAs and template copy in hours – and fix clarity, proof and governance gaps fast.

Feb 25·1 min read·46 words

How I Built a Live AI Webinar Using the Same Workflow I Was Teaching

Seven iterations, one recursive workflow. The behind-the-scenes account of preparing and delivering a live AI demonstration for The Data Lab – and what the process actually taught me.

Feb 19·1 min read·42 words

From Content Creator to System Builder: Claude Cowork Just Changed What Comms Professionals Can Actually Do With AI

This Isn't About AI Writing Better. It's About AI Removing What Stopped You Writing At All.

Feb 2·1 min read·34 words

A Complete New Business Pitch & Comms Suite in Under 1 Hour: Testing Claude Skills & Projects

How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.

Jan 14·1 min read·44 words

I Built a Voice-Enabled AI Strategy Architect That Generates Bespoke Campaign Dashboards – Here's What Made It Possible

How agentic AI turned Google’s Gemini 3 Pro hackathon experiment into a functional and innovative strategy tool for under-resourced charities.

Dec 17·1 min read·38 words

2026 Communications Trends: Sharper Voices Thrive as Tools Get Smarter

It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.

Dec 1·1 min read·35 words

AI in Crisis Comms: Help or Hindrance?

"The key is preparation. Use AI now to understand its capabilities and limitations. Build your prompts library when you're calm. Test on low-stakes issues. Because when a real crisis hits, you don't w…

Sep 4·1 min read·56 words