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"description": "As a Pro and Pro+ member, you can get exclusive access to industry leaders through live sessions crafted around the challenges you’re experiencing. Think of it as having your very own PMM coach in your back pocket.\n\n\nAbout the series\n\nJoin us for 40 minutes every month, followed by a Q&A, where a PMM expert in their field can answer your burning questions and help you overcome immediate challenges to excel in your role. Not only this but the session will use templates and frameworks from your da",
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"publishedAt": "2026-05-20T14:02:28.000Z",
"site": "https://www.productmarketingalliance.com",
"textContent": "As a Pro and Pro+ member, you can get exclusive access to industry leaders through live sessions crafted around the challenges you’re experiencing. Think of it as having your very own PMM coach in your back pocket.\n\n## About the series\n\nJoin us for 40 minutes every month, followed by a Q&A, where a PMM expert in their field can answer your burning questions and help you overcome immediate challenges to excel in your role. Not only this but the session will use templates and frameworks from your dashboard that’ll help you go the extra mile.\n\n## How you’ll benefit _from the workshop_\n\n#### World-leading experts\n\nFrom the brains behind some of the world’s fastest-growing startups to industry heavyweights at Fortune 500 orgs, we pull in the proven tactics and strategies used to scale some of the biggest brands in the world - so you can steal their learnings.\n\n#### Advance your career\n\nGrow your product marketing career and get to the next level with the help of this awesome sounding board community\n\n#### Level up\n\nBecome a better PMM in your organization through tailored advice, discussions and networking opportunities",
"title": "Member masterclass: How to evolve positioning and messaging in engineering-led orgs",
"updatedAt": "2026-05-20T14:32:59.008Z"
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