{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreih3k64vqu2mcrecm7maj6xpmf26x6eh7n6blrcan3n3efbjufpcve",
    "uri": "at://did:plc:zndq4w2oexr7a5wiwfxnaamu/app.bsky.feed.post/3mlmrdptrqty2"
  },
  "description": "\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaster essential product marketing skills.\n\n\nLearn every aspect of the modern PMM role and leave with practical frameworks, sharper judgment, and skills you can apply from day one.\nClick for sound0:560:56\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJump to...\n\n\n\nOverview\n\n\n\nYour instructors\n\n\n\nWhat's included\n\n\n\nCurriculum\n\n\n\nTeam training\n\n\n\n\n\nEnroll now\nDownload brochure\n\n\n\nTrusted by 10,000+ PMMs\n\n\n\n\n\n\n\n\n\n\n\nBuilt and trusted by experts at\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSee more\n\n\n\n\n\n\n\n\n\n\nCertification overview\n\n",
  "path": "/test-2/",
  "publishedAt": "2026-05-12T02:42:50.000Z",
  "site": "https://www.productmarketingalliance.com",
  "tags": [
    "Enroll now",
    "Pitch the program",
    "Get the framework",
    "Learn about Pro+",
    "Subscribe to Pro+",
    "Learn about Exec+",
    "Subscribe to Exec+",
    "Book a call",
    "Learn more",
    "Ask your AI coach",
    "team packages",
    "AI for Product Marketing Certified: Masters",
    "View all certifications"
  ],
  "textContent": "# Master essential product marketing skills.\n\nLearn every aspect of the modern PMM role and leave with practical frameworks, sharper judgment, and skills you can apply from day one.\n\nClick for sound\n\n0:56\n\n0:56\n\nJump to...\n\nOverview  Your instructors What's included  Curriculum  Team training\n\nEnroll now Download brochure\n\nTrusted by 10,000+ PMMs\n\nBuilt and trusted by experts at\n\nSee more\n\n##  Certification overview\n\nWhether you’re breaking into product marketing or sharpening the skills you already use every day, this certification gives you the full foundation for the role as it actually works today. Shaped by senior product marketing leaders, it covers the full modern PMM role, from positioning, personas, and go-to-market through to pricing, analysis, and late-stage execution.\n\nWith editable templates, career-relevant credentials, and a curriculum designed for the AI-native PMM, you’ll leave ready to make smarter decisions, influence more strategically, and grow faster in your career.\n\nIntroduction\n\n10 mins\n\nIntroduction to product marketing\n\n47 mins\n\nResearch\n\n74 mins\n\nPricing\n\n63 mins\n\nMetrics and OKRs\n\n50 mins\n\nPersonas\n\n64 mins\n\nPositioning and messaging\n\n65 mins\n\nGo-to-market\n\n53 mins\n\nCommunication\n\n48 mins\n\nSales enablement\n\n72 mins\n\nOnboarding\n\n29 mins\n\nAnalysis and optimization\n\n40 mins\n\nWrap up\n\n10 mins\n\nShow all curriculum\n\nChapters\n\n###### Pre-certification survey\n\n###### How to get the most out of your certification\n\n###### Your workbook\n\n###### Resource library\n\n+ Show More\n\nChapters\n\n###### What is product marketing?\n\n###### Working with other teams\n\n###### The difference between a PM and PMM\n\n###### The difference between PMM and solutions marketing\n\n###### Technical PMM versus traditional PMM\n\n###### Product marketing career table\n\n###### Portfolio messaging\n\n###### Product marketing framework\n\n###### The product lifecycle\n\n###### Key takeaways\n\n###### Time to reflect\n\n###### Exam\n\n+ Show More\n\nChapters\n\n###### Research overview\n\n###### Quantitative vs qualitative research\n\n###### Quantitative analysis\n\n###### Conducting customer interviews\n\n###### Why win/loss?\n\n###### Customer feedback\n\n###### Observations\n\n###### Competitor intelligence\n\n###### Validating your hypothesis\n\n###### From insight to impact\n\n###### Ethics\n\n###### AI and research\n\n###### Building a business case\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [Expert insights] Susan 'Spark' Park, Head of Product Marketing at Meta\n\n###### [AI case study] AI skills are becoming non-negotiable for marketers - Dave Steer, Chief Marketing Officer at Webflow\n\n###### [AI case study] AI-first product marketing - Al Lalani, Founder of Omnibound AI\n\n###### [AI case study] Research that changes minds - Meghan McNamara, Associate VP Product Marketing, Deliotte Consulting LLP\n\n###### [Case study] Leveraging your customers as SMEs - Emily Raine, Head of Content Marketing for Games at Unity\n\n###### [Case study] Building a competitive intelligence recipe for crowded markets - Alitsia Dereza, formerly Product Marketing Senior Team Manager at Aircall\n\n+ Show More\n\nChapters\n\n###### Pricing basics\n\n###### Who owns pricing?\n\n###### Cost-plus pricing\n\n###### Competitor-based pricing\n\n###### Value-based pricing\n\n###### Dynamic pricing\n\n###### Premium pricing\n\n###### Price skimming\n\n###### Price bundling\n\n###### Localization pricing\n\n###### Penetration pricing\n\n###### Which is best for you?\n\n###### Price sensitivity surveys\n\n###### Willingness to pay\n\n###### Communicating price changes\n\n###### Conjoint analysis and maximum difference\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [AI case study] AI’s impact on pricing and the new role of product teams - Prittam Bagani, Vice President, Product Management at Chargebee\n\n+ Show More\n\nChapters\n\n###### Framing PMMs role in OKRs\n\n###### How to write effective OKRs\n\n###### GTM OKRs\n\n###### Sales enablement OKRs\n\n###### Growth marketing OKRs\n\n###### Product adoption OKRs\n\n###### Reporting and communication\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [Expert insights] Irit Schwartz, Director of Product Marketing at Salesforce\n\n###### [Expert insights] Mary Sheehan, Group Product Marketing Manager, Creative Cloud at Adobe\n\n###### [Case study] Proving PMM impact - Panel discussion - Corpay, Genius Sports, and DigitalOcean\n\n+ Show More\n\nChapters\n\n###### What are personas?\n\n###### B2B versus B2C personas\n\n###### Ideal customer profiles\n\n###### Persona templates\n\n###### Buyer vs user personas\n\n###### Creating personas\n\n###### AI in personas\n\n###### How to use personas effectively\n\n###### What is Jobs-To-Be-Done?\n\n###### Other frameworks\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [Case study] Turn customer research into resonant messaging - John Brezinsky, Director of Product Marketing at Concentrix\n\n+ Show More\n\nChapters\n\n###### Positioning overview\n\n###### Positioning fundamentals\n\n###### Product vs. brand positioning\n\n###### How to approach positioning\n\n###### Making positioning effective\n\n###### Understanding messaging\n\n###### The messaging template\n\n###### AI in positioning and messaging\n\n###### An intro to strategic narrative\n\n###### Storytelling framework\n\n###### Storytelling in positioning and messaging\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [Expert insights] April Dunford, Founder of Ambient Strategy\n\n###### [Expert insights] Francisco T. Bram, VP of Marketing and Business Development at Albertsons Companies\n\n###### [AI case study] Competing with AI, winning with storytelling - Elliott Rayner, CMO at OWOW\n\n###### [Case study] Shaping consistent narrative through a rapid launch schedule - Marisa Banigan, VP, Product Marketing, Cloudability & FinOps, Apptio at IBM Company\n\n###### [Case study] Define it or be defined - Martina Havrlent, Former Global Head of Customer Marketing at EVBox\n\n+ Show More\n\nChapters\n\n###### GTM overview\n\n###### Marketing channels\n\n###### Routes-to-market\n\n###### Field marketing\n\n###### Partner marketing\n\n###### AI and GTM\n\n###### Connecting strategy to execution\n\n###### GTM for start-ups\n\n###### Go-to-Market process\n\n###### Acquisition channels\n\n###### Engagement channels\n\n###### [Case study] Starting from the 3-step growth process - Tamara Grominsky, formerly Chief Strategy Officer at Unbounce\n\n###### Beta testing\n\n###### Timing your launch\n\n###### Communicating your GTM strategy\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [Expert insights] Karen Faughnan - Product Marketing Lead International at Asana\n\n###### [Expert insights] Kushagra Sharma, Product Manager at VMWare\n\n###### [AI case study] Five AI secrets for PMMs - Michele Nieberding, Director of Product Marketing at Treasure Data\n\n###### [Case study] PMM leaders briefing - Rahul Awasthy, Head of GTM for AI at Intel\n\n###### [Case study] The secret weapon behind next-gen GTM strategies - Panel discussion - FIS\n\n+ Show More\n\nChapters\n\n###### Why communication is so important\n\n###### 12 tips for internal communication\n\n###### Working cross functionally\n\n###### How to train and empower sales\n\n###### How to work with the larger marketing org\n\n###### How to work with product\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [Case study] Overcome your biggest challenge as a PMM - Panel discussion - Collibra, MyQ, and SailPoint\n\n+ Show More\n\nChapters\n\n###### The role of sales enablement\n\n###### Sales enablement tactics\n\n###### Creating a playbook from scratch\n\n###### Sales enablement fundamentals\n\n###### Creating useful sales materials\n\n###### Getting sales teams bought in\n\n###### Measuring sales enablement\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [AI case study] Your CEO says 'just use AI' - Udit Misra Director of Growth & Product Marketing at SpotDraft\n\n###### [AI case study] How product marketing assets are evolving in an AI-first world - Panel discussion - Storylane, ServiceNow, Vector, and Cornerstone OnDemand\n\n+ Show More\n\nChapters\n\n###### Reframing onboarding\n\n###### Onboarding framework\n\n###### Onboarding examples\n\n###### Onboarding best practices\n\n###### Retention tactics\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [Case study] Product marketing’s role in customer retention & success - Panel discussion - CBRE, bitly, and docusign\n\n###### [Case study] Building a high-impact onboarding program - Karolina Janus, Global Sales Enablement Lead, Onboarding Program Manager at Uber\n\n+ Show More\n\nChapters\n\n###### From reporting to insight\n\n###### Post-launch\n\n###### Analysis fundamentals\n\n###### Key metrics across the funnel\n\n###### A/B & multivariate testing\n\n###### Cohort analysis\n\n###### Optimization in practice\n\n###### Key takeaways\n\n###### Coursework\n\n###### Time to reflect\n\n###### Exam\n\n###### [Case study] Strategic influence: unlocking your secret superpower - Haya Barlas, Head of Product Marketing at JustGiving\n\n###### [Case study] How to align product and performance marketing - Allyse Slocum, VP of Product and Audience Marketing at Trustpilot\n\n+ Show More\n\nChapters\n\n###### Your feedback\n\n###### Fancy leaving a review?\n\n###### Continue your professional development\n\n###### Product Marketing Certified: Core certificate\n\n###### Showcase your certificate\n\n+ Show More\n\n### Our stats\n\n11\n\nModules\n\n19+\n\nHours of content\n\n10\n\nCoursework tasks\n\n47\n\nTemplates\n\n110\n\nExam questions\n\n\"For any professional looking to bridge the gap between product development and market success, this is a high-impact investment. It has provided me with a standardized 'source of truth' that is already adding value to my strategic workflows.\"\n\n**Victoria Bobeica**\nSenior Marketing Manager\n\n\"The role of product marketing can look wildly different from one company to the next, and when you're early in your career, that can be disorienting. This course covers everything a PMM might be responsible for, across any company size or stage, without ever feeling overwhelming. It's the foundation I wish I'd had early in my career. You won't just learn what the role looks like in practice, but how to actually do it—with frameworks you can apply from day one, no matter where you land.\"\n\n**Michelle Zak**\nSenior Product and Partner Marketing Manager\n\n\"The Product Marketing Certified Core course offered by Product Marketing Alliance is one of the most comprehensive product marketing certifications I have come across. It covers the entire discipline, from research and persona development to positioning, pricing, go-to-market strategies, and optimization, providing a solid foundation for anyone entering this field.\"\n\n**Jane Philippova**\nProduct Marketing Leader\n\n## Downloadyour brochure\n\nLeverage the collective expertise and proven success from the world’s largest product marketing community. Our certifications are crafted with insights from top professionals at companies like Google, Salesforce, HubSpot, Slack, and more—ensuring you’re equipped with strategies that drive real results.\n\nIf you need help convincing your company to pay for your training, we’ve done the leg work for you.\n\n\n\n\nDownload brochure Pitch the program\n\n  * 1\n  * 1\n  * 1\n  * 1\n  * 1\n  * 1\n\n\n\n## Product Marketing Core Framework\n\nFrom research to pricing, positioning to enablement, storytelling to onboarding - and more, there’s a lot that goes into successfully getting a product to market - and keeping it there.\n\nThis framework’s designed to help you navigate every step.\n\nGet the framework\n\n## Discovery\n\nThorough customer, market, and competitor research are the bedrock of any product marketing strategy. Fail to prepare, prepare to fail.\n\n  * Build business case\n  * Customer/market feedbacke\n  * Why/loss analysis\n  * Market research\n\n\n  * Competitor intel\n  * Market requirements\n  * Testing assumptions\n  * Review and refine\n\n\n\nGet the framework\n\n## Strategize\n\nFrom pricing to GTM, acquisition to internal comms, a watertight strategy is key. A strategy that looks at barriers, opportunities, and data-backed methodologies is the first step towards long-term success.\n\n  * Pricing\n  * Objectives\n  * Go-to-market\n  * Acquisition\n  * Onboarding\n\n\n  * Retention and expansion\n  * Internal communication\n  * Use Sales enablement\n  * Barriers\n\n\n\nGet the framework\n\n## Define\n\nDefining the market you’re working in, identifying your personas, and creating positioning & messaging that truly resonates is essential.\n\n  * Positioning\n  * Narrative design\n  * Messaging\n  * Storytelling\n\n\n  * Segmentation\n  * User personas\n  * Buyer personas\n  * Use cases\n\n\n\nGet the framework\n\n## Get set\n\nIf you want to go fast, go alone. If you want to go far, go together. Through training, collaboration sessions, and indispensable assets, equip other teams with all the knowledge they need to come with you.\n\n  * Sales assets\n  * Training\n  * Sales enablement sessions\n  * Marketing\n\n\n\nGet the framework\n\n## Grow\n\nA product marketing strategy is never complete. Analyze. Refine. Test. Repeat. And ensure your product doesn’t just get to market\n- but maintains a competitive position there.\n\n  * Case studies\n  * Analysis\n  * Optimization\n  * Customer feedback\n  * Prioritise tickets\n\n\n\nGet the framework Back to start\n\nTrusted ratings from:\n\n4.9\n\n4.7\n\n4.5\n\n## Your instructors\n\n##### Karen Faughnan\n\nProduct Marketing Manager, Ads\n\n##### April Dunford\n\nCEO\n\n##### Daniela Kirchhubel\n\nHead of Platform Product Marketing & Partner Marketing\n\n##### Susan 'Spark' Park\n\nNon-Executive Director\n\n##### Irit Schwartz\n\nDirector of Product Marketing\n\n##### Mary Sheehan\n\nGroup Product Marketing Manager, Creative Cloud\n\n##### Eugenia Alfonzo\n\nProduct Marketing Manager, Ads\n\n##### Dave Steer\n\nChief Marketing Officer\n\n##### Rahul Awasthy\n\nHead of GTM for AI\n\n## By the end of the certification you'll be able to...\n\nEnroll now\n\n### Confidence on day one\n\nLeave equipped to own every part of the role with frameworks, real-world case studies, and a practical toolkit built for how product marketing works today.\n\n### Have the answers\n\nLearn from product marketing leaders working in global stage companies, and get the answers to the challenges you face today.\n\n### Create business impact\n\nShow how product marketing drives adoption, alignment, and smarter decisions, and communicate your value clearly across the business.\n\n## What's included\n\n01\n\n#### Content\n\n11 comprehensive modules covering everything from research to pricing and positioning, with AI woven throughout as a practical lens on how the role is evolving. Updated quarterly to keep up with market trends.\n\n02\n\n#### Footage\n\n109 expert video lessons that break down complex product marketing concepts into digestible content, easy to understand and apply.\n\n03\n\n#### Coursework\n\n10 optional, actionable tasks, so you can put the theory into practice and create a ready-to-use pack of materials to implement in your company.\n\n04\n\n#### Studies\n\nExclusive nuggets of knowledge from seasoned product marketing leaders at world-renowned organizations like Salesforce, Netflix, and Adobe.\n\n05\n\n#### Exams\n\nOver 110 thought-provoking exam questions to test your knowledge, helping you internalize the concepts and principles of product marketing.\n\n06\n\n#### Templates\n\nLifetime access to over 47 customizable, tried-and-tested templates and frameworks to help you hit the ground running.\n\n07\n\n#### Access\n\n100% on-demand and self-paced curriculum so you can learn at your convenience, wherever and whenever suits you best.\n\n08\n\n#### Certification\n\nRecognition upon passing all exams, increasing your marketability and job prospects exponentially.\n\n09\n\n#### AI-powered\n\nGet personalized, actionable advice on your toughest marketing questions, backed by the Product Marketing Alliance's entire knowledge base, using PMA-GPT.\n\n## Get access tothese resources...\n\nWith every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.\n\n  * Aligning customer evidence\n  * Analyzing customer interviews\n  * B2B buyer persona example\n  * B2B persona questions master list\n  * B2B user persona example\n  * B2C buyer persona example\n  * B2B and B2C persona questions master list\n  * Battlecard template\n  * Building a business case\n  * Building a CAB\n  * Buyer funnel template\n  * Competitive intel checklist\n  * Competitor SWOT analysis\n  * Content mapping template\n  * Customer case study questions template\n  * Customer evidence question bank\n  * Customer feedback questions\n  * Customer onboarding framework\n  * Decision-making unit (DMU) framework\n  * DMU mapping worksheet\n  * Example OKR report\n  * Four types of customer journey maps\n  * Go-to-Market template\n  * How to run a multivariate test\n  * How to run an A/B test\n  * ICE framework\n  * Impact vs. effort matrix\n  * Jobs-to-be-done canvas\n  * Key funnel metrics\n  * Launch tiering\n  * Messaging framework\n  * Metric chains\n  * PIE framework\n  * Priority checklist\n  * Positioning template\n  * Problem-solution framework\n  * Product launch tiers\n  * Product marketing career table\n  * Product marketing framework\n  * Product marketing skills\n  * RACI template\n  * Sales script template\n  * Segment hypothesis worksheet\n  * SEO for PMMs\n  * Story toolkit\n  * Win/loss interview questions template\n  * Win/loss email invite templates\n  * Aligning customer evidence\n  * Analyzing customer interviews\n  * B2B buyer persona example\n  * B2B persona questions master list\n  * B2B user persona example\n  * B2C buyer persona example\n  * B2B and B2C persona questions master list\n  * Battlecard template\n  * Building a business case\n  * Building a CAB\n  * Buyer funnel template\n  * Competitive intel checklist\n  * Competitor SWOT analysis\n  * Content mapping template\n  * Customer case study questions template\n  * Customer evidence question bank\n  * Customer feedback questions\n  * Customer onboarding framework\n  * Decision-making unit (DMU) framework\n  * DMU mapping worksheet\n  * Example OKR report\n  * Four types of customer journey maps\n  * Go-to-Market template\n  * How to run a multivariate test\n  * How to run an A/B test\n  * ICE framework\n  * Impact vs. effort matrix\n  * Jobs-to-be-done canvas\n  * Key funnel metrics\n  * Launch tiering\n  * Messaging framework\n  * Metric chains\n  * PIE framework\n  * Priority checklist\n  * Positioning template\n  * Problem-solution framework\n  * Product launch tiers\n  * Product marketing career table\n  * Product marketing framework\n  * Product marketing skills\n  * RACI template\n  * Sales script template\n  * Segment hypothesis worksheet\n  * SEO for PMMs\n  * Story toolkit\n  * Win/loss interview questions template\n  * Win/loss email invite templates\n  * Aligning customer evidence\n  * Analyzing customer interviews\n  * B2B buyer persona example\n  * B2B persona questions master list\n  * B2B user persona example\n  * B2C buyer persona example\n  * B2B and B2C persona questions master list\n  * Battlecard template\n  * Building a business case\n  * Building a CAB\n  * Buyer funnel template\n  * Competitive intel checklist\n  * Competitor SWOT analysis\n  * Content mapping template\n  * Customer case study questions template\n  * Customer evidence question bank\n  * Customer feedback questions\n  * Customer onboarding framework\n  * Decision-making unit (DMU) framework\n  * DMU mapping worksheet\n  * Example OKR report\n  * Four types of customer journey maps\n  * Go-to-Market template\n  * How to run a multivariate test\n  * How to run an A/B test\n  * ICE framework\n  * Impact vs. effort matrix\n  * Jobs-to-be-done canvas\n  * Key funnel metrics\n  * Launch tiering\n  * Messaging framework\n  * Metric chains\n  * PIE framework\n  * Priority checklist\n  * Positioning template\n  * Problem-solution framework\n  * Product launch tiers\n  * Product marketing career table\n  * Product marketing framework\n  * Product marketing skills\n  * RACI template\n  * Sales script template\n  * Segment hypothesis worksheet\n  * SEO for PMMs\n  * Story toolkit\n  * Win/loss interview questions template\n  * Win/loss email invite templates\n\n\n\nEnroll now\n\n## Get this certification plus 40 others,with Pro+ membership\n\nLooking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual certifications to find the best value for your investment.\n\nLearn about Pro+\n\n### Pro+ Membership\n\n$167.00/month (billed annually)\n\nAnnual subscription with access to every certification, a yearly Summit, workshops, templates, mentors, members-only events, and more.\n\n  * 35+ certifications (incl. updates and future releases)\n  * Complimentary access to 1x PMM Summit every year\n  * Live workshops every month\n  * Exclusive content\n  * 100+ templates and frameworks\n  * 500+ hours of On-demand video content\n  * PMM mentors\n  * Members-only events and community\n  * PMM learning paths and toolkits\n  * Ungated access to industry reports\n\nSubscribe to Pro+\n\n### Individual certification\n\n$1,299.00 One off payment\n\nOne-off payment and lifetime access to this accredited certification.\n\n  * Lifetime access to all certification content\n  * Access to all future certification updates\n  * Official certification if you pass the exams\n\nEnroll now\n\n## Get this certification plus 30 others,with Exec+ membership\n\nDiscover how our Exec+ memberships stack up against our individual certifications to find the best value for your investment.\n\nLearn about Exec+\n\n### Exec+ Membership\n\n$167.00/month (billed annually)\n\nAnnual subscription with access to every certification, a yearly Summit, workshops, peer groups, dinners, exclusive leadership events, and more.\n\n  * 35+ certifications (incl. updates and future releases)\n  * Complimentary access to 1x PMM Summit every year\n  * Exclusive PMM Leaders Summit\n  * Leadership programs\n  * Mastering leadership workshops\n  * Peer-to-peer mentorship\n  * Carefully curated peer groups\n  * Leadership breakfast briefings & dinners\n  * 100+ templates and frameworks\n  * 500+ hours of OnDemand insights\n  * Members-only events and community\n\nSubscribe to Exec+\n\n### Individual certification\n\n$1,299.00 One off payment\n\nOne-off payment and lifetime access to this accredited certification.\n\n  * Lifetime access to all certification content\n  * Access to all future certification updates\n  * Official certification if you pass the exams\n\nEnroll now\n\n## Certificationbenefits\n\n  * Master the modern PMM role: apply practical frameworks for real-world scenarios.\n  * Build the skills: develop your judgment and confidence to succeed in today’s PMM role.\n  * Stand out: earn a globally recognized credential that signals you're operating at the standard the role now demands.\n\n\n\nEnroll now Download the brochure\n\n## Choose the way you want to learn\n\nOur certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.\n\nIn-person\n\n\nEnroll now\n\n\nLive virtual\n\n\nEnroll now\n\n\nOn-demand\n\n\nEnroll now\n\n\n##### Comprehensive curriculum\n\n19+ hours of on-demand content, with fireside chats, templates & frameworks, coursework & exams.\n\n##### Official certification\n\nOfficial CPD & CIM accredited certification.\n\n##### Real-time interaction\n\nInteract with peers and the instructor live with real-time feedback.\n\n##### Instructor-led\n\nDirect support to guide you through the curriculum from a PMM expert.\n\n##### Role play\n\nHands-on activities and tangible exercises.\n\n##### Networking opportunities\n\nBuild your network with PMMs near you and bond over drinks.\n\n## Why choose certifications from PMA?\n\nWhether you prefer learning in bulk or taking things one step at a time, select the plan that’s best for you.\n\nEnroll now\n\n##### Old Way\n\nStodgy, outdated training\n\nAll theory, no action\n\nLimited learnings from 1x expert\n\nvs\n\n##### New Way\n\nInteractive learning at your own pace\n\nPractical, actionable, case study-led lessons\n\nCommunity-led learning derived from the masses\n\n## Get your team on the same page...\n\n* * *\n\nFill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.\n\n\n\n\n\nTrusted by teams including:\n\n\n\n\n\nBook a call Learn more\n\n## Accelerate your learning withour product marketing AI coach.\n\nAsk questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.\n\nAsk your AI coach\n\n## FAQS\n\nWho is Product Marketing Core for?\n\nAnyone with an interest in product marketing. If you want to transition into the industry, it’ll give you the knowledge you need to hit the ground running. If you’re new to product marketing, it’ll upskill you in areas you might not have much experience in. If you’re a product marketing veteran, it’s a great refresher on current trends and new practices. Whatever your level, it’s an awesome opportunity to learn from senior PMMs at some of the world’s biggest businesses.\n\nI'd love to get my whole team certified, do you have any discounts on offer?\n\nYep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Matt a line on m.booth@pmmalliance.com and let him know what you want, he’ll put a personalized package together for you.\n\nIs the certification geared towards helping entry-level product marketers, or should I seek an alternative?\n\nAbsolutely not! Our certification caters to product marketers of all levels. Newbies definitely won't be out of their depth and it's packed with tons of fresh learnings, templates, case studies, and exercises for people who have prior experience in the product marketing field, too.\n\nDoes Product Marketing Core cover AI?\n\nYes, but it’s not an AI certification. Product Marketing Core was rebuilt for the world PMMs work in now, with AI woven throughout as a practical lens where it’s relevant. If you're interested in AI, check out our AI for Product Marketing Certified: Masters.\n\nWhat will I get with the certification?\n\nYou’ll get access to the full curriculum, practical templates and frameworks, and flexible ways to learn, so you can build skills you can apply in your role right away.\n\n## Students like you always love...\n\nView all certifications\n\nIncluded in Pro+\n\n##### Competitive Intelligence Certified: Masters\n\nTurn data into actionable strategies, outperform your competitors, understand your customers, and navigate your market with newfound precision. Instead of fearing your competitors' next move, anticipate it.\n\nLearn more\n\nIncluded in Pro+\n\n##### Advanced Product Marketing Certified\n\nCarefully curated for senior PMMs, this certification bridges the gap between execution and strategy, setting you up for the next stage of your career.\n\nLearn more\n\nIncluded in Pro+\n\n##### Go-to-Market Certified: Masters\n\nYour roadmap to creating repeating, scalable, and successful product launches begins here. Understand every phase, key tactics, and own the strategy wherever you are.\n\nLearn more",
  "title": "test",
  "updatedAt": "2026-05-12T02:42:52.757Z"
}