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  "description": "Learn practical strategies for unforgettable product marketing in this insightful video. Join Elise Beck, Director of Product Marketing at Wistia, as she shares her positioning playbook and valuable insights gained from her experience at HubSpot. Discover the importance of positioning when evolving ",
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  "textContent": "Learn practical strategies for unforgettable product marketing in this insightful video. Join Elise Beck, Director of Product Marketing at Wistia, as she shares her positioning playbook and valuable insights gained from her experience at HubSpot. Discover the importance of positioning when evolving and differentiating in the market, and how it can drive success for your product lines. Whether you're launching new products or expanding the depth and breadth of your offerings, this video will provide you with actionable strategies to make a lasting impact. Don't miss out on this opportunity to enhance your product marketing skills and take your company to new heights. Join the Product Marketing Alliance community and stay ahead of the game!\n\nElise Beck, Director of Product Marketing, Wistia",
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