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  "path": "/technology/gaming/gaming-industry-could-unlock-profits-ai-driven-cost-cutting/",
  "publishedAt": "2026-04-23T04:20:38.000Z",
  "site": "https://www.rappler.com",
  "tags": [
    "Gaming",
    "Technology",
    "artificial intelligence",
    "video games"
  ],
  "textContent": "The adoption of AI tools to automate tasks such as creating gaming environments, generating dialogue, and testing software could help shorten production timelines and reduce costs, helping lift margins over time",
  "title": "Gaming industry could unlock $22 billion in profits on AI-driven cost cuts, says Morgan Stanley"
}