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  "description": "Most public finance reports are written for the writer, not the reader.\n\nThe structure follows convention. The headings mirror last year's version. The executive summary is four pages long. The recommendations are at the end.\n\nNobody planned it that way. It just happened because the incentive was to produce the report, not to change anything with it.\n\nOne question changes this: before you start writing, ask who will read it, what they need to decide, and what would make them stop at page two.\n\nT",
  "path": "/blog/reports-no-one-reads/",
  "publishedAt": "2026-05-20T12:54:19.000Z",
  "site": "https://www.garybandy.co.uk",
  "textContent": "Most public finance reports are written for the writer, not the reader.\n\nThe structure follows convention. The headings mirror last year's version. The executive summary is four pages long. The recommendations are at the end.\n\nNobody planned it that way. It just happened because the incentive was to produce the report, not to change anything with it.\n\nOne question changes this: before you start writing, ask who will read it, what they need to decide, and what would make them stop at page two.\n\nThat question reorders everything: length, structure, language, the position of the conclusions.\n\nMost public sector finance teams never ask it. The report gets written. It gets published. It gets filed.\n\nThe cycle repeats next year.",
  "title": "Reports no one reads",
  "updatedAt": "2026-05-20T12:54:20.124Z"
}