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  "path": "/product/wearables/health/tao-clean-highlights-need-for-design-led-wellness",
  "publishedAt": "2026-05-20T13:01:36.000Z",
  "site": "https://www.twice.com",
  "tags": [
    "Health",
    "Products",
    "Wearables",
    "electric toothbrush",
    "Germ Shield+",
    "oral care",
    "sonic toothbrush systems",
    "TAO Clean",
    "the art of clean",
    "UMMA Diamond",
    "UMMA GO"
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  "textContent": "TAO Clean, short for “The Art Of Clean,” positions itself less as a traditional personal care brand and more as a design-led wellness concept. At its center is a simple but increasingly relevant premise: personal care devices should not only perform well, but also actively maintain their own cleanliness. It’s a framing that reflects a […]",
  "title": "TAO Clean Highlights Need For Design-Led Wellness"
}