madonna x kiko milano | drew elliott on ‘confessions II’ and breaking the internet

Madonna has a confession – actually, multiple. ‘Confessions II,’ the long-awaited musical sequel to her 2005 dancefloor landmark, has finally arrived, reuniting the Queen of Pop with longtime collaborator Stuart Price. From ‘Danceteria,’ a spoken-word love letter to her New York club days, to the intimate ‘The Test,’ featuring daughter Lola Leon, and the euphoric sweep of ‘Love Without Words’ and ‘Read My Lips’ with Colombian star Feid, the record lands exactly where pop music needs it right now: on the dancefloor. Somewhere within that perfect timing, KIKO Milano recognised an opportunity. The Italian beauty brand’s decision to make Madonna its global ambassador is either the most obvious move of the year or the most inspired one, depending on how you look at it. Drew Elliott, KIKO’s Chief Brand Officer, would argue both things are true simultaneously. Founded in Milan in 1997, KIKO Milano has grown into one of Europe’s biggest beauty success stories, building a loyal following through accessible Italian design, trend-led colour cosmetics and products that regularly go viral online. Recent years have marked a new chapter for the brand, with an ambitious international expansion, a refreshed visual identity and a growing emphasis on fashion, entertainment and cultural... Read more » The post madonna x kiko milano | drew elliott on ‘confessions II’ and breaking the internet appeared first on Schön! Magazine.