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  "path": "/vetements-ss27-a-new-era-of-celebrity-dressing/",
  "publishedAt": "2026-07-01T10:00:44.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Britney Spears",
    "fashion",
    "Gennaro Costanzo",
    "Guram Gvasalia",
    "Jayden James Federline",
    "menswear",
    "Paris Fashion Week",
    "PFW",
    "Sean Preston Federline",
    "Sharon Stone",
    "Spring/Summer 2027",
    "Vetements",
    "womenswear",
    "Read more »",
    "vetements ss27 | a new era of celebrity dressing",
    "Schön! Magazine"
  ],
  "textContent": "Guram Gvasalia’s Spring/Summer 2027 presentation for Vetements felt like an early-aughts celebrity fever dream transported into a dark warehouse setting. The collection continued the house’s fascination with fame, fashion mythology and the strange relationship between what people wear and how the world chooses to read them. The internet-breaking moment arrived through a major pop-culture surprise: the runway debut of Sean Preston and Jayden James Federline – yes, the sons of Britney Spears. Stepping into one of fashion’s most watched environments after years of growing up away from the spotlight, the brothers brought their own connection to celebrity history into Vetements’ world. Sean walked in a long black satin-style coat layered over a matching shirt and skinny tie, paired with loose blue jeans and black boots, while Jayden took a more relaxed route with a white tank top, faded denim, cowboy boots, a leather belt and layered chains. The collection itself continued Vetements’ fascination with uniforms and the symbols attached to them. Corporate dressing was pulled apart through oversized pinstripe tailoring, with traditional suiting reworked into exaggerated silhouettes featuring broad shoulders, elongated proportions and unconventional styling. Striped shirts, ties and formal references appeared alongside denim, leather and streetwear pieces, creating a... Read more »\n\nThe post vetements ss27 | a new era of celebrity dressing appeared first on Schön! Magazine.",
  "title": "vetements ss27 | a new era of celebrity dressing"
}