on | an exercise in lightness

On expanded its presence at Paris Fashion Week with a dedicated space exploring the future of its lifestyle universe. Taking over a Parisian location for its Spring/Summer 2027 showroom, the Swiss sportswear brand presented ‘An Exercise in Lightness’, an immersive environment centred around the relationship between design, movement, and the feeling of weightlessness. Away from the intensity of the fashion week circuit, the showroom created a slower-paced experience where architecture and product existed together. Lightness became the foundation of the entire presentation, explored not only through performance technology but also through the visual language of the collection. Lightweight constructions, refined silhouettes and considered material choices highlighted On’s ongoing shift from technical running brand towards a broader lifestyle proposition. Among the pieces on display, footwear remained central to the experience, showcasing the brand’s continued experimentation with performance-driven design and everyday wearability. On spotlighted the upcoming Cloudboom Strike 2 and its revolutionary hyper-performance counterpart, the LightSpray Cloudboom Strike 2. The model represents the brand’s absolute pinnacle of engineering, featuring the ultra-futuristic LightSpray upper – a seamless textile structure sprayed onto the sole in a single, three-minute robotic step. Apparel followed the same philosophy, with streamlined layers and versatile silhouettes designed around freedom... Read more » The post on | an exercise in lightness appeared first on Schön! Magazine.