backstage in milan | garcias ss27

Debuting at Milan Fashion Week, Garcias’ Spring/Summer 2027 runway show constructed an entire Colombian neighbourhood inside his Milanese venue, complete with real façades of a local barber shop and a bustling flower market. Photographer Santiago Ramos goes backstage for Schön!, tracking the live heat, intense colour play and Latin energy backstage before the models stepped out onto the neighbourhood runway. Founder Nicolas Martin Garcia presented an ambitious layout built around what the designer calls “Latin maximalism,” a vivid style language engineered to bridge his Bogotá roots with a highly refined Italian upbringing. The presentation delivers a striking look at menswear, clashing a bright, sun-drenched Colombian colour palette with sophisticated Italian neutrals and structured, linear silhouettes. Moving far beyond basic streetwear hoodies, the collection zeroes in on heavily embellished, fine silk formal shirts as the brand’s new luxury signature. The wardrobe plays out with bold graphics and intricate hand-detailing, supported by the AFRO Fashion Association to highlight diverse, independent global perspectives on the Milanese schedule. photography. courtesy of Santiago Ramos words. Gennaro Costanzo The post backstage in milan | garcias ss27 appeared first on Schön! Magazine.