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  "path": "/brioni-the-ss27-collection/",
  "publishedAt": "2026-06-22T08:00:30.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Alessio Lapice",
    "Brioni",
    "César Domboy",
    "fashion",
    "Gennaro Costanzo",
    "Lapo Elkann",
    "luxury",
    "Matt Bomer",
    "Matt Friend",
    "menswear",
    "Milan Fashion Week",
    "Spring/Summer 2027",
    "Tailoring",
    "William Abadie",
    "Zilu Zhai",
    "Read more »",
    "brioni | the ss27 collection",
    "Schön! Magazine"
  ],
  "textContent": "Brioni took over the historic Palazzo del Senato to celebrate its Spring/Summer 2027 collection, providing a stark, stone-carved contrast to one of Milan’s hottest weeks of the year just as Men’s Fashion Week kicked into high gear. The neoclassical landmark served as a fitting backdrop for the house’s latest presentation, framing a new-season wardrobe built entirely around Roman elegance and a distinct, modern sense of lightness. The house bet it all on a nonchalant dressing approach, leaning into air-light fabric compositions, sun-bleached palettes and fluid silhouettes engineered specifically for warm-weather climates. Tailored jackets arrive with dropped shoulders, unlined interiors and generous, relaxed proportions that move with the natural rhythm of the body. The material selection is truly impressive: ultra-fine silk-linen blends, gauze-weight cashmere and breathable crinkled wools make up casual suits, slouchy double-breasted blazers and fluid, wide-leg trousers. Brioni opted for a palette that would enhance this feeling, pulling earthy neutrals, sand tones, dusty terracotta and soft sage green straight from a Mediterranean coastal landscape. Casual layering is elevated to an art form across the collection. Traditional formal dress shirts are swapped out for fine-gauge knit polos, sheer silk tees and open-collar poplin button-downs that peek effortlessly from beneath unstructured... Read more »\n\nThe post brioni | the ss27 collection appeared first on Schön! Magazine.",
  "title": "brioni | the ss27 collection"
}