broadwick soho | the el fenn summer residency

Broadwick Soho is turning up the summer dial, transforming its West End address into a vibrant playground for London’s creative crowd and global tastemakers. From 25 June, the independent luxury hotel will welcome an exclusive residency with El Fenn, the iconic boutique riad tucked away in the heart of Marrakech. Schön! alive checked into the 57-room hotel ahead of the launch, exploring the maximalist interiors, layered art collection and distinctive approach to hospitality that has quickly made Broadwick Soho one of London’s most talked-about openings. To understand the hotel’s theatrical personality, it helps to look at the story behind its creation. Broadwick Soho is, in many ways, an architectural extension of owner Noel Hayden’s childhood memories. Growing up in the 1970s, Hayden spent his early years surrounded by the theatrical atmosphere of his parents’ seaside hotel in Bournemouth, where his father worked as a magician and entertainer. That early exposure to performance, imagination and hospitality continues to shape the spirit of Broadwick Soho. Created alongside a group of close friends and creative collaborators – including Jo Ringestad, Joshua Gardner, Andrea Gelardin and Jamie Poulton – the hotel embraces a more expressive approach to contemporary luxury, favouring colour, character and a... Read more » The post broadwick soho | the el fenn summer residency appeared first on Schön! Magazine.