louis vuitton | the new monogram emblème

The Louis Vuitton Monogram turned 130 this year, and the house has been marking the occasion with numerous celebratory releases running since January. Its latest announcement? The official debut of Monogram Emblème, a tactile evolution that traces its lineage straight back to the inception of the iconic motif itself. Originally created in 1896 by Georges Vuitton as a tribute to his father Louis, the founder of the Maison, the Monogram was originally conceived as a signature to safeguard the house’s creations, inspired by Neo-Gothic ornamentation and the influence of Japonism. What began as a practical solution to counterfeiting became, over more than a century, one of the most recognisable symbols in the history of luxury. The Monogram Emblème, now available as part of the Pre-Autumn 2026 collection, is a new jacquard canvas that returns to the material logic of the original: a blend of GOTS-certified cotton and linen fibres, echoing the cotton canvases that once covered the house’s travel trunks, now made water-repellent and woven with a denser pattern that reads almost like embroidery at close range. Five differently coloured threads build the texture, creating a depth that the standard Monogram canvas, for all its authority, was never designed to... Read more » The post louis vuitton | the new monogram emblème appeared first on Schön! Magazine.