jimmy choo | summer in bloom

Jimmy Choo has unveiled its Summer 2026 men’s campaign, continuing its ‘Creators’ series by shifting from structured urban settings to the slow, bucolic rhythm of the British countryside. Titled ‘Summer in Bloom,’ the project stars model and professional flower farmer Alfie Nickerson – accompanied by his dachshund, Wolfie – to explore how raw botanical textures can intersect with high-end luxury footwear. The curated collection reinterprets Italian craftsmanship and traditional British shoemaking through a slightly subversive, seasonal lens overseen by Creative Director Sandra Choi. The brand’s signature Meadow Sandal transforms the classic fisherman silhouette with a modern, nostalgia-infused buckle embellishment featuring a metallic English rose. For formal configurations, the Vine Lace Up updates the classic Oxford shoe with a stacked heel and intricate floral detailing engineered straight into the outsole, while the Eliot Slipper receives a highly tactile, hand-woven leather construction. The casual line-up features the brand’s signature chunky Diamond Maxi Trainer, completely reworked with a breathable, woven textile upper calibrated for warm climates. The accessories department mirrors this focus on intentional travel utility, anchored by the spacious Bar Holdall weekend bag, which takes its name from its industrial, custom-moulded metal bar closure. Discover the collection here. photography. courtesy of... Read more » The post jimmy choo | summer in bloom appeared first on Schön! Magazine.