fiorucci | the pre-autumn 2026 collection

When creative director Francesca Murri titled her Fiorucci Autumn/Winter 2026 collection ‘Memorie’ and showed it at London Fashion Week in February, she was explicit that the goal was not to resurface archival designs but to craft a modern, credible interpretation of the house’s iconic symbols. The angel imagery, the graphic lips, the collegiate references: these are not props borrowed from the archive and dusted off for the occasion. The new Pre-Autumn 2026 collection, shot by Albane Durand-Viel, extends that thinking into something that feels even more emotionally direct. The collection is built around repetition as a form of desire. Described by the Italian label as a celebration of imagination, curiosity and self-expression – it explores the objects, motifs and memories that become personal obsessions over time. Cupid angels multiply across jacquards, patches, embroideries and prints, appearing again and again with a compulsiveness that feels more like a fixation. Lips recur as graphics, accessories and hardware; archival toy illustrations scatter across tailoring, denim and knitwear. Varsity stripes and collegiate references echo through the collection like a uniform worn until it stops feeling like a uniform and starts feeling like a self. The idea is that the things we return to obsessively... Read more » The post fiorucci | the pre-autumn 2026 collection appeared first on Schön! Magazine.