casablanca x ladurée | the new limited-edition summer capsule

Charaf Tajer’s childhood memories of Paris are taking over the city’s most institutional pastry counters this summer. The Parisian pâtisserie house Ladurée has partnered with Casablanca for a limited-edition collection spanning macarons, pastries, ready-to-wear and accessories. Both brands share a deep appreciation for colour, craftsmanship and the art of turning everyday rituals into something worth celebrating, so the dreamy results are not a surprise here. “As someone who grew up in Paris, has always felt like a true institution to me,” says Casablanca founder and creative director Tajer. “As kids, it almost felt untouchable. There’s a natural synergy between our two worlds: a shared attention to detail, a classic yet colourful palette, and above all, an appreciation for beauty and joy. It’s a real honour to collaborate with them.” The collection revolves around an artwork created exclusively for the collaboration, depicting a dreamlike château nestled within a lush French garden, complete with tennis courts, palm trees and a pastel sunset sky. The illustration appears throughout the project, from Ladurée’s packaging to silk shirts, scarves and accessories, creating a visual thread that ties fashion and food together. For Ladurée, the collaboration introduces a new seasonal flavour built around pomelo and mint.... Read more » The post casablanca x ladurée | the new limited-edition summer capsule appeared first on Schön! Magazine.