rooted in UGG. martin ehmele

UGG‘s ethos has long been crafted on the belief that “self-expression should be comfortable for all.” It’s apt, then, that they tapped Martin Ehmele to showcase what it means to truly be expressive through style. Ehmele’s floral inventions move beyond decoration into something far more immersive. His work, which he showcases as Botanical Vandalism, is depicted as sculptural pieces that reclaim space with texture, movement, and instinct. Ehmele, who was raised in Ravensburg, Germany, and is now based in Vienna, was a sociologist-turned-creative and now approaches botanicals with an almost architectural sensibility, blurring the boundaries between organic form and constructed environments. Within the latest designs of UGG, Ehmele’s arrangements become living extensions of the collection itself: soft yet subversive, untamed yet intentional. Cascading florals and raw botanical structures frame the silhouettes organically, echoing the tactile warmth and ease embedded within UGG’s latest designs. Against a backdrop shaped by Ehmel’s distinct visual language — one informed equally by fashion and storytelling — the editorial unfolds as a study in contrast and comfort. The weathered textures of crackled leather, wool linings, suede, and mesh find a natural counterpart in his layered floral compositions, where delicate blooms collide with sculptural branches and wild greenery.... Read more » The post rooted in UGG. martin ehmele appeared first on Schön! Magazine.