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fendi | the cruise 2027 collection

Home | Schön! Magazine [Unofficial] May 27, 2026
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Maria Grazia Chiuri’s second act at Fendi arrives with far more clarity. Cruise 2027 strips away the grand declarations and focuses instead on what Chiuri appears most invested in rebuilding at the Roman house right now: a sharper, more instinctive wardrobe centred on material, construction and the way clothes sit against the body. Presented through the dreamlike short film ‘Beyond the Mirror,’ developed alongside a poetic text by Italian author Rosa Matteucci, the collection also signals a new chapter for Fendi. Following months of speculation surrounding the brand’s creative direction after Kim Jones stepped away from womenswear last year, Chiuri roots the house back into a distinctly Italian idea of dressing, one tied to craftsmanship, sensuality and the understated codes of bourgeois wardrobes. Her interpretation of ‘bourgeoisie’ has little to do with old-money stiffness. Here, it becomes a fluid conversation between generations, genders and attitudes. Men and women appear almost mirrored throughout the collection, sharing elongated shirting, lean tailoring and hybrid pieces that collapse traditional distinctions between masculine and feminine dressing. One standout look merges a crisp white shirt directly into tailored black trousers, creating the illusion of a single uninterrupted garment. Elsewhere, lightweight georgette dresses are layered beneath... Read more » The post fendi | the cruise 2027 collection appeared first on Schön! Magazine.

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