louis vuitton | the cruise 2027 collection
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May 26, 2026
Six years after flying the fashion scene out to the futuristic TWA Flight Centre at JFK for Cruise 2020, Nicolas Ghesquière returned to New York with a very different proposition. Rather than staging another grand architectural spectacle, the artistic director of women’s collections at Louis Vuitton stepped into one of Manhattan’s most culturally guarded institutions: ‘The Frick Collection.’ Fresh off a painstaking renovation and reopening, the Gilded Age mansion hosted its first-ever fashion runway as part of a new three-year partnership between Vuitton and the museum, which includes funding future exhibitions and public programming. For Ghesquière, who has long approached fashion through the lens of architecture, art history and cinema, the Frick represented old New York refinement at its most uncompromising. Cruise 2027 unfolded as a collision between uptown formality and the unruly spirit of downtown Manhattan in the late 1970s and 1980s. Guests entered rooms lined with Fragonards, Van Dycks and Whistlers only to encounter models carrying graffiti-marked trunks and wearing boxer shorts beneath sharply tailored coats. The opening look featured an authentic Louis Vuitton trunk customised by Keith Haring in 1984, pulled directly from the house archives. Haring’s cartoon-like figures and thick black line-work threaded through the... Read more »
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